The limited-edition collection creates a creative bridge between two iconic brands, merging casual style with a cross-continental aesthetic
Today, Gap and A.P.C. announce a new collaboration, bringing together two brands that have each defined modern dressing in their own distinct ways. The 39-piece collection connects Gap's American style with A.P.C.'s Parisian point of view in an assortment that spans men's, women's and accessories, creating an essential fall wardrobe through a shared language of timeless essentials, exceptional quality, and effortless style.
“Every collaboration we pursue begins with a shared vision.” said Mark Breitbard, President and CEO, Gap Brand. “We were drawn to A.P.C. because of their distinctive Parisian perspective and commitment to timeless essentials. We’ve brought that point of view together with Gap’s heritage of modern American style in a way that feels authentic to both brands.”
Both Gap and A.P.C. have shaped today's ideals of casual style across their respective continents through pieces that become more personal with wear. Drawing from the language of 1960s cinema, music, and art, and the sheer casual look that defined this cultural era, the collection reinterprets each brand’s signature silhouettes and design codes to feel both classic and current, relaxed but sophisticated – bringing together A.P.C.’s understated Parisian look with Gap’s American heritage.
“For me, there is a chic way to be casual and a casual way to be chic,” said A.P.C. founder Jean Touitou. “The research of that balance is at the heart of this collaboration, which brings the concept of ‘sheer casual’ to life. Gap and A.P.C. both aim to achieve authentic, familiar, well-made clothes that can become pillars of your wardrobe. Friendship and shared cultural affinities between America and France are also at the root of this project, which both our teams enjoyed exploring in a very natural way.”
In line with the ’60s movies that inspired the collection, the collaboration will be brought to life through The Long Way, a short film directed by Karl Cannone, styled by fashion image consultant Alastair McKimm, and overseen by Gap’s Head of Creative Calvin Leung. Shot in the historic Montmartre neighborhood in Paris, the film tells a cross-cultural story of unexpected connections, starring emerging American rapper ian and French DJ Paloma Le Friant. The campaign celebrates the shared affinity between New York and Paris as two creative capitals for fashion, art, and music. The film will premiere on owned-brand social and digital channels timed to the collection launch.
Denim anchors the collection, building on A.P.C.'s reputation for premium fabric and revered fits while drawing on Gap's deep heritage in the category. Inspired by pieces chosen from both the A.P.C. and Gap archives, the assortment emphasizes authentic vintage wash techniques and timeless character. Select men's styles, including the Denim Jacket and Relaxed Straight Jeans are crafted from premium Japanese denim and offered under $200. For women, most-loved fits including the High Rise Stride and Low Rise ’90s Loose are cut in Gap's classic 100% cotton rigid denim, paired against the sculptural Shaped Denim Jacket and classic Icon Denim Jacket with a bespoke, archive-inspired lining.
The story continues beyond denim through a refined mix of tailoring, Oxford shirting, functional outerwear, knitwear, and accessories. A reimagined sailor stripe serves as a defining motif, joined by mod-influenced matching sets, utility detailing, and dual-brand graphics. Premium fabrications, including cashmere, wool, and corduroy, bring depth and texture to the collection. An Extra Heavyweight Hoodie and a range of accessories feature a reworked Gap arch logo, transforming A.P.C.’s familiar signature into collectible new expressions.
The Gap × A.P.C. collection will be available beginning 9 a.m. ET / 6 a.m. PT on Friday, September 18 on gap.com, at 10 select Gap stores in the U.S. and Canada, and A.P.C.’s Mercer Street store. The collection will also be available across Japan, the United Kingdom, Europe, Turkey, China, Mexico, Australia, and the Middle East. The collection ranges in price from $28 to $328.
Gap and A.P.C. will celebrate the collaboration with launch activations in New York City and Tokyo. Gap Encore members will receive exclusive early access to preview and shop the collection at a pop-up event in New York City on September 17. Cardmembers will also enjoy early access to shop the collection online and in the app that same day.
For more information, visit gap.com or follow @gap and @apc_paris.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections as well as limited-edition collections with GapStudio and with partner brands through GapX. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About A.P.C.:
Founded in Paris in 1987, A.P.C. stands for Atelier de Production et de Création. This name reflects a founding conviction: without production, creation is just an idea. And without creation, a garment has no soul.
The label is built on a simple idea: craft well-designed clothes at a reasonable price. This pursuit translates into an uncompromising approach to materials and construction — refining staples until they become friends for life.
A.P.C. proposes a silhouette designed to reveal individual character. Irreverently classic, quietly radical: in a world of trends and spectacle, the brand's dissidence lies in valuing taste over noise. A.P.C. makes clothes with intelligence, for those who live with attitude and convictions.
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