Posted on: 30 May 2025 | Job#: R191944

Head of International Marketing - FTC up to 1 year contract

Full time
GAP - The Office Group, Borough Yards, London, GB SE1 9PA

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About Gap

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy and Athleta — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us. 

About the Role

Gap Inc.’s B2B & International Commerce division have brought the Gap Inc. iconic brands Gap, Old Navy, Athleta and Banana Republic, to over 70+ countries across Latin America, Asia Pacific, Europe, Africa and the Middle East. We are seeking a dynamic and experienced Head of International Marketing to join our team on a maternity cover basis for up to one year. This role is crucial in driving our international marketing strategy and ensuring the continued growth and success of our brand across multiple markets.

What You'll Do

  • Strategic Leadership for Gap, BR, Old Navy and Athleta: Lead the development and implementation of International marketing brand strategy, digital marketing, media, PR/communications, omni-channel experience, social media, creative services, CRM, licensing and new market launches across 70+ countries, including North America wholesale (Amazon).
  • Collaboration: Work closely with Brand CMOs, Franchise Leadership Team, and Global Marketing leaders to align integrated marketing plans with business objectives/KPI’s and creative direction.
  • Marketing Execution: Oversee the execution of seasonal marketing plans, promotions, and events, ensuring alignment with overall marketing strategy.
  • Communication: Manage communication with franchise partners, providing timely updates on seasonal campaigns and marketing priorities.
  • Budget Management: Oversee the marketing budgets, ensuring effective allocation and measurement of KPIs, ROAS, and ROI.
  • Team Leadership: Lead and develop a global marketing team, fostering an inclusive, motivated, and diverse work environment.

Who You Are

  • Minimum of 15+ years of brand marketing experience in leadership roles, preferably in Fashion, Retail, or Consumer Goods Brands.
  • Strong understanding of digital marketing, including CRM strategies and oversight of multi-channel sites.
  • Proven ability to manage multiple projects in a fast-paced environment.
  • Excellent communication and partnership skills, with experience working in a highly matrixed organization.
  • BA or BS degree or higher.

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
  • Pension schemes available, depending on role.
  • Market-leading private medical healthcare and well-being programme.*
  • Voluntary medical cash plan open to all employees.
  • Performance-related discretionary bonuses.*
  • Access to our Employee Support Programme for overall well-being.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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