The Gap, Inc. and its affiliated brands (Old Navy, Gap, Banana Republic, and Athleta) (“Gap Inc.,” “we,” or “us”) are committed to complying with laws and regulations related to advertising, endorsements, and testimonials. This Endorsement Policy (“Policy”) provides guidelines for anyone (customers, independent contractors, employees, etc.) speaking, writing, blogging, or posting about, or otherwise publicly endorsing, Gap Inc. products or services (“you” or “Endorser”).
An endorsement is any message that reflects the Endorser’s opinions, beliefs, findings, or experiences concerning Gap Inc. products or services. This Policy applies to any statement, product review, audio or video recording, online message (including liking or tagging), or other public communication of any kind that could be construed as an endorsement of Gap Inc., in any medium, including but not limited to, any form of print media, television or radio broadcast, website, blog, or social media page, profile, or feed (Facebook, Twitter, Instagram, SnapChat, YouTube, etc.).
Endorsers are responsible for their opinions, comments, and content, and may be held personally liable for any commentary deemed to be defamatory, libelous, obscene, or an infringement on the proprietary rights of Gap Inc. or any third party. Gap Inc. may audit endorsements and may require amendments and/or terminate its business relationship with you in the event of non-compliance with this Policy.
Gap Inc. reserves the right to change, alter, or modify this Policy at any time without prior notice. If you do not agree to this Policy, then do not make any endorsement.
Endorsers must adhere to the following requirements: