Gap Inc. (NYSE: GAP) is excited to announce its strategic expansion into beauty and accessories, reinforcing its commitment to becoming a high-performing house of iconic American brands that shape culture.
Over the past two years, Gap Inc. has made significant strides in advancing its strategic priorities, emerging as a more resilient company with stronger financial footing, more relevant brands, and a unified culture. This momentum is enabling Gap Inc. to seize exciting opportunities for growth and innovation, helping ensure the company remains competitive and successful in the future.
Beauty: A New Frontier for Growth
The beauty and personal care market is one of the fastest growing and most resilient retail categories in the U.S., expected to surpass $100 billion in 2025, according to Euromonitor. Gap Inc. sees a clear and meaningful opportunity to expand into this category with plans for a phased launch, starting with an initial test-and-learn expression at Old Navy later this fall. This will include 150 Old Navy stores featuring a curated assortment of beauty and personal care products, with select stores offering dedicated shop-in-shops and Beauty Associates. In 2026, the company plans to seed to scale its Old Navy beauty business, as well as launch brand-right expressions across the portfolio.
Accessories: Complementing Core Offerings
Gap Inc. is planning to apply the same strategic methodology to expand its accessories business. With a respectable accessories business already in place, the company sees strong customer reception to this category as a key element of wardrobing and a natural extension of apparel, complementing customers’ lifestyles and shopping behaviors.
Forward-Looking Statements
This press release contains forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “project,” and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding our strategic expansion into beauty and accessories.
Because forward-looking statements involve risks and uncertainties, there are important factors that could cause the company’s actual results to differ materially from those in any forward-looking statements. Information regarding factors that could cause results to differ can be found in the company’s Annual Report on Form 10-K for the fiscal year ended February 1, 2025, as well as the company’s subsequent filings with the Securities and Exchange Commission. The company assumes no obligation to publicly update or revise any forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.
About Gap Inc.
Gap Inc., a purpose-driven house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children available worldwide through company operated and franchise stores, and e-commerce sites. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet through its commitment to bridge gaps to create a better world. For more information, please visit www.gapinc.com.
Media Relations:
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