Old Navy
October 30, 2025
Introducing Old Navy Beauty Co., a new collection of body care, skincare, and haircare products for the whole family designed to make everyday beauty routines more joyful, accessible and fun.
Old Navy Beauty Co.'s products are developed in partnership with industry experts and formulators to ensure the best quality at the best value. The new line reflects Old Navy’s signature blend of great style, great value, and something for everyone in the family.
“Old Navy Beauty Co. is more than a product line — it’s an experience,” said Deb Redmond, Head of Beauty, Gap Inc. “We’re bringing the fun, inclusive spirit of Old Navy into the beauty space, creating a destination where customers can now add beauty to the list of things they love to shop for at Old Navy. Our collection launches this fall, with a test-and-learn phase designed to understand what our customers want most, and plans to expand across our fleet of stores in summer 2026 .”
In addition, Old Navy will expand its beauty offering with a mix of nationally recognized customer-favorite products, available in shop-in-shop experiences and checkout fast lane displays. The assortment will include bath and body care, skincare, haircare, makeup, and nailcare products.
The debut collection will be available in 150 stores nationwide. 100 stores will feature expanded Grab & Go sections in the checkout fast lanes, including Old Navy Beauty Co. products and expanded customer favorites, and about 50 will be getting shop-in-shops with dedicated beauty associates to help customers find the perfect products for their needs.
Product Information:
Categories
- Hair and Body Mist
- Body Lotion
- Body Wash
Scents
- Gourmand Thrill
- Toasted Pistachio, Creamy Coconut, Salted Amber
- Fresh Splash
- Juicy Pear, Salty Beachwood, White Woods
- Vanilla Crush
- Seductive Vanilla, Tonka Bean, Warm Woods
- Floral Sweet
- Crushed Raspberry, Sensuous Amber, White Patchouli
- Amber Vibe
- Italian Mandarin, Golden Oud, Sundried Amber
Each product will come in three different sizes – Mini (3oz.), Regular (8oz.), and Jumbo (16oz.) and will retail between $7.99 and $16.99.
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A brand within San Francisco-based Gap Inc. (NYSE: GAP) portfolio of brands, Old Navy brings a fun, energizing shopping environment to its customers in more than 1,300 stores around the world. For more information, please visit www.oldnavy.com.
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