Gap collaborates with GRAMMY®-nominated global artist Young Miko to spotlight GapSweats, reimagining her hit song “WASSUP” with a new music video that celebrates the intersection of music, culture, and style.
This Spring, Gap partners with global GRAMMY®-nominated artist Young Miko to premiere Sweats like this — a campaign that doubles as a music video, designed to energize fans through the unifying cultural power of Latin music. In this creative collaboration, Gap provides the Spanish-language solo artist with a platform to share her music in a way that feels authentic to her world and community, with GapSweats serving as a real-life uniform for self-expression, creativity, and confidence.
“Gap has a long history of partnering with artists who shape culture — not just through their work, but through the way they connect with audiences,” said Mark Breitbard, President and CEO, Gap brand. “Young Miko represents more than a moment; she speaks to a generation and is shaping what comes next. As a true creative collaborator on this campaign, she helped us create a visual extension of her music while positioning GapSweats as a canvas for creativity and self-expression — this is fashion as entertainment.”
“Young Miko brings authenticity, confidence, and a real connection to style and self-expression,” said Fabiola Torres, Chief Marketing Officer, Gap brand. “With this campaign, we’re meeting audiences where culture is happening now through music, movement, and storytelling. Sweats like this arrives at a defining moment for Latin music — a genre that has long shaped global culture and how people dress, dance, and express themselves across generations. Music creates unity — it transcends language, sparks joy and brings people together. That shared energy is at the heart of this campaign.”
The campaign debuts with a full-length music video, directed by Bethany Vargas and shot by Olivia Malone, featuring choreography by Zoi Tatopoulos. The “WASSUP” track was refreshed to include a dedicated dance-break moment led by 26 predominantly Latin dancers, allowing GapSweats to move freely on screen.
Styled by Caroline Newell alongside fashion and image consultant Alastair McKimm, the music video reimagines GapSweats as a canvas for creativity and self-expression — with a monochromatic look styled uniquely for each dancer. Young Miko wears Heavyweight and Extra Heavyweight GapSweats, including Gap’s iconic arch logo hoodie and a custom cropped style, while the dancers wear a range of fleece silhouettes and proportions, from wide-leg joggers to shorts, showcasing the collection’s breadth and endless styling opportunities.
Born in Añasco, Puerto Rico, Young Miko has emerged as one of the most influential voices shaping today’s music landscape. A GRAMMY®- and Latin GRAMMY®–nominated global artist, she broke through in 2025 with her track “WASSUP,” which has surpassed 137 million streams on Spotify. Her sound blends nostalgic influences from early 2000s rap and hip-hop with a modern reggaeton edge, paired with clever Spanglish lyricism and infectious hooks. With more than 20 million monthly listeners on Spotify and over 21 million followers across social media, Young Miko has collaborated with artists including Bad Bunny, KAROL G, BIA, Central Cee, Feid, KATSEYE, Marshmello, Tainy, BZRP, and more.
"Puerto Rico influences everything I do — the way I talk, express myself, dress, live, and see the world. It’s my home and the culture that shaped who I am today," said Young Miko. "This music video was an amazing experience, and working with Gap felt natural because they gave me the space to express myself and my culture authentically. It’s such a beautiful way to keep showing love to a song the fans really connected with. This time there’s dancing, people sharing a new space with me, and I’m very excited for everyone to see it."
Sweats like this will roll out across Gap’s owned and earned media channels globally, including digital, social, email, in-store, out of home billboards across LATAM marketing, NYC, Times Square and San Juan, Puerto Rico, YouTube, Vevo, gap.com and creator partnerships. Follow along @gap and @itsyoungmiko.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections as well as limited-edition collections with GapStudio and with partner brands through GapX. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.