Today, Gap and De Rigo announced the launch of their first collection of Gap-branded eyewear, delivering a versatile, high-quality line of sunglasses and optical wear for adults, juniors, and kids through their partnership.
As a champion of individuality, Gap embodies a sense of modern American optimism that celebrates what it means to be your true self today. Gap and De Rigo have partnered to encourage individuals to embrace their sense of style and their power of self-expression through the new Gap eyewear collection.
A pillar of Gap Inc.’s Power Plan, partnering to amplify Gap brand through licensing agreements—and launching products in new categories—is a key growth strategy and helps to further establish Gap as a lifestyle brand that can deliver style for all stages in our customers’ lives.
“We are delighted to partner with De Rigo, a global leader in the eyewear industry, to introduce this new licensed category to our Gap customers,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. “Working with best-in-class partners allows us to grow as a lifestyle brand, diversify our consumer touch points and attract new customers.”
Created in a deal facilitated by IMG, the Gap-branded eyewear collection offers elevated styles that celebrate the individuality of each customer. The collection will launch with a large selection of high-quality sun and optical eyewear for adults, juniors, and kids, ranging from classic frames with clean lines to more fashion-forward frames in optimistic, bold colors. Additionally, every pair of Gap-branded glasses comes with a hard-shell case and cleaning cloth or drawstring pouch, made from recycled materials.
Available in the U.S. from July 2022, the new line will be available on De Rigo’s official website in the U.S. for De Rigo customers, with prices ranging from $69.99 to $120.