Holiday Shopping Weekend By the Numbers

Whether you shopped online from the comfort of your couch, or drove up and grabbed your package curbside, or shopped in one of our stores safely, Gap Inc. provided our customers with a wide variety of options to get those gifts on your list over the Black Friday to Cyber Monday shopping weekend! 

Here are our top 5 fun facts about our customers and their shopping habits from this weekend: 

• Our customers were night owls on Cyber Monday: The busiest hour on our e-commerce sites for visits was 9pm, and the busiest hours for purchase was 10pm. We saw more than 1.1K orders per minute and more than 10K visits per minute! 

• Cozy and masks continue to dominate: Joggers, masks, pajamas, and leggings were the four highest site searches on Cyber Monday. Additionally, 7 of the top 10 items purchased via Afterpay were thermal knits from Old Navy. 

• Customers love Curbside Pickup: Out of all Buy Online, Pick Up In Store (BOPIS) orders placed, approximately 45% were fulfilled via Curbside Pickup.  

• And We love meeting new customers: Across our family of brands, approximately 39% of site visits were from new customers. 

• Shopping from mobile devices is on the rise: 77% of visits to our sites were from mobile phones or tablets.   

And the holidays are just getting started – check out our Holiday Gift Ideas for inspiration!