Quenlin Blackwell, Paloma Elsesser, Brooks Nader, Haley Baylee, and Wisdom Kaye join Cardi B in Old Navy’s to prove great denim doesn't cost a fortune
Cardi B takes over Old Navy's fall denim campaign, continuing the "It's Old Navy" series that launched with Paris Hilton this summer. Alongside Quenlin Blackwell, Paloma Elsesser, Brooks Nader, Haley Baylee and Wisdom Kaye, Cardi B stars in a larger-than-life cinematic adventure. The campaign serves up the most wanted denim with a fearless and dynamic cast, proving you don’t have to overpay for great jeans.
"I grew up shopping at Old Navy! I remember my mom would always get our 4th of July outfits from there, she took it very seriously! So being part of this campaign felt natural to me, it felt like a full circle moment! Old Navy is one of those brands that's been around forever! You can always walk in and find something cute, something for your body type, something that makes you feel good, and doesn't break the bank! Shooting this campaign was so much fun, the energy on set was great and everyone looked good in their Old Navy denim! The jeans are just… good, they fit like they were literally made just for you!” - Cardi B
“I’ve always admired Cardi B’s honesty and the confidence with which she expresses herself. She makes fashion feel joyful, personal, and entirely her own. Denim reflects the individuality of the people who wear it, and evolves with every generation and every point of view. This campaign celebrates the enduring spirit of American denim with bold silhouettes, bold personalities, unmistakable style, and the belief that everyone deserves great denim at an incredible value.” - Zac Posen, Old Navy Chief Creative Officer
This fall's Most-Wanted Denim lineup comes with curves, volume, and a lot of attitude. Meet the all-new Arc, Old Navy's rounded-leg silhouette, alongside favorites like the High-Rise Wide Leg, Baggy Barrel, and Low-Rise Baggy.
"At Old Navy, we pride ourselves in truly creating something for everyone – in terms of fit, style, wash, and sizes. Our priority is creating denim that is high quality and stylish. The Fall Denim collection blends trend-forward silhouettes with timeless classics. Our newest fit, the Arc, brings a modern approach to the barrel style that we think women will love!” - Sarah Holme, Old Navy Head of Design and Product Development
Arc - A new denim style featuring a mid-rise fit and curved leg shape, offering a fresh take on relaxed denim
- Designed with ease through the hip and thigh for a modern, fashion-forward barrel silhouette
Hi Rise Wide Leg - A high-rise style featuring a relaxed fit through the hip and thigh with an easy wide-leg silhouette.
- Designed for everyday versatility, combining comfort with an effortless, polished look
Low Rise Baggy - A low-rise style featuring a relaxed fit through the hip and thigh with a slouchy wide-leg silhouette
- Inspired by ’90s styling, delivering an effortless, laid-back approach to denim
Barrel – A high-rise style featuring a baggy fit through the hip and thigh with a sculpted barrel-leg silhouette.
- Creates volume while maintaining a structured shape, offering a fashion-forward take on everyday denim
The season's Most Wanted Denim is ready for its close-up. Because when you find jeans this good at prices starting at just $22, keeping it a secret would be criminal. Shop Old Navy's Fall Denim Collection HERE.
MEDIA CONTACTS
For inquiries about Old Navy, please contact:
KCD
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About Old Navy
Old Navy is a North American apparel and accessories brand that offers the perfect blend of fashion and value. We are the style destination for all generations, for every moment and milestone. Founded in 1994 as part of San Francisco-based Gap Inc. (NYSE: GAP), Old Navy operates more than 1,200 stores across the United States and Canada, as well as franchise locations around the world. For more information, please visit www.oldnavy.com.