Banana Republic

mayo 1, 2024

Today, Banana Republic, a Gap Inc. (NYSE: GPS) brand, launches its Summer 2024 collection and seasonal campaign starring American model Taylor Hill. This collection brings Banana Republic to Mérida, Mexico, where the brand shot its campaign, inspired by an unforgettable escape, a nod to its explorer heritage. 

Taylor Hill stars in the campaign with Ibby Sow, Marlon Teixeira, and Melodie Vaxelaire, all captured across various locations in Mérida. The optimistic summer campaign is an ode to the modern explorer, inspiring them to create experiences that enrich their journeys. 

“It was so great to see the shoot unfold. The intention behind Banana Republic’s styling was really interesting, and it was great to see everyone's vision come together as we traveled from location to location across the city of Merida, Mexico,” says model Taylor Hill.  

Banana Republic’s Summer 2024 collection is a wardrobe grounded in versatile pieces that place an emphasis on high-quality natural fabrications. Luxurious lightweight linen made from the finest European Flax™, airy open weave knits and crisp cotton poplin are made to keep you cool even when it’s hot.

“As we continue on our journey of transformation, we wanted to partner with influential voices who embody our spirit of exploration. Taylor Hill’s timeless and effortless style reflects the confident ethos that this collection was designed for,” says Meena Anvary, Head of Marketing at Banana Republic. 

Soft, natural tones like crystalized blues, stark whites, and shades of yellow that are reminiscent of sunset vistas define the seasonal color palette. Pink iris saturates two standout women’s styles: a two-piece linen set and the twisted prima cotton midi dress. Stripes are also seen throughout the collection; contrasting in black and white on a maxi dress and in a softer, wide-set stripe pattern on the linen long-sleeve polo and pleated shorts set. 

Menswear plays on color and textural variations to create a dynamic summer wardrobe. A light blue linen suit contrasts strongly against a deep navy blue button-down shirt, creating a three-piece look that is sophisticated in its approach to formal summer dressing. Natural shades like seafoam green, soft eggshell, and light yellow are seen in fabrics like cashmere and linen, creating perfect layers for summer nights ahead. 

The Banana Republic Summer 2024 collection will be available beginning May 1st 2024, at all Banana Republic locations, as well as Follow @bananarepublic to discover the campaign, the collections and more BTS content. 

Download campaign images here: LINK

Campaign Credits: 
Photographer: Josh Olins
Video: Tyler Kohlhoff
Talent: Taylor Hill, Ibby Sow, Marlon Teixeira, Melodie Vaxelaire
Production: Shake Productions NYC, Dake Gonzalez, Jennifer Rosenblum, Roberto De Sosa
Set Design: Max Bellhouse
Hair: Cim Mahony
Make Up: Sally Branka
Creative Director: Ben Segal, Banana Republic
Art Director: Sophie Townsend, Banana Republic
Styling: Lexi Clayburn & Jonny Lichtenstein, Banana Republic



Press Contacts:
PR Consulting:
Banana Republic PR: Amanda Garrett, 

About Banana Republic: 
Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless, versatile and exceptionally made womenswear, menswear and more for those curious to live a life well lived. Founded in 1978 in San Francisco, Banana Republic connects with customers across online and company-operated and franchise retail locations globally. For more information, please visit and follow @BananaRepublic on social channels. 



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