Banana Republic

septiembre 7, 2022

It has been one transformative year for Banana Republic since the relaunch of the brand. Banana Republic’s Q2 sales grew by +9% year-over-year to $539 million, with comparable sales up +8%. The brand’s 2022 Fall Collection launches in store and online today with refreshes to a number of key categories and is further expanding into lifestyle with Banana Republic Art which will be available in stores and online later this season.

“Our story is one of innovation, resilience, and relevance,” said Sandra Stangl, President and CEO of Banana Republic. “We have been re-imagining almost every element of the customer journey, with a special focus on quality product, differentiated experiences, and relevant branding.” As part of this transformation, Banana Republic has been executing on the vision to be the premier lifestyle brand that enhances people’s lives wherever they are. Following the launch earlier this year with BR Baby and BR Athletics, this theme continues into Fall 2022.

Shot by Richard Phibbs on location in Venice, Banana Republic’s fall campaign evokes a tale of romance, channeling the glamour of a bygone age of travel through the lens of modern, classic, style. Highlights from the September collection include a new vision for women’s suiting, shoes and bags along with a focus on luxurious fabrics such as cashmere, leather, suede and silk.

The brand has reimagined the customer experience in the form of approachable, inclusive luxury with its women’s suiting collection relaunch. The collection includes lightweight wool suits set in modern, bold silhouettes that play with proportions in rich, captivating colors. Many styles were crafted with a Responsible Wool Standard (RWS) fabrication, furthering the brand’s commitment to sustainable luxury.

Banana Republic is also relaunching its shoes and bags collection, which feature Italian-sourced leather and suede materials with signature design details threaded throughout. The brand will offer five bag styles in three sizes, set in a neutral palette, and ranging in price from $320-$550. The shoe collection will feature comfort-embedded soles using top-of-the-line PORON® Foam and will include 17 styles, with prices from $200-$590.

“It’s about high quality and timeless style,” Stangl said. “Our accessories are what completes your outfit and they are the pieces you want in your closet for years to come. We have reinvented our shoes and bags to be objects of desire, from sexy to functional, with beautiful designs.”

Solidifying its brand positioning as a year-round cashmere destination, Banana Republic is growing its cashmere investment to make up 30% of its assortment across men’s and women’s sweaters and launching an online shop dedicated exclusively to cashmere next month. All new Banana Republic cashmere will meet the Good Cashmere Standard® (GCS) by next year, which prioritizes the welfare of animals and farmers across the globe.

There is more in store this season: Art by Banana Republic will launch in October to select stores and online, a new category for the brand that will introduce an exclusive collection of curated art pieces created by acclaimed artists from around the world. “BR Art marks the next step in Banana Republic’s evolution as a lifestyle brand,” said Aaron Rose, Head of Growth for Banana Republic. “By introducing these pieces, we are sharing our belief in the romance of travel, and the inspiration we take from the wonders of ancient cultures, and beauty of the natural world.”

In addition, Atelier, Banana Republic’s complimentary personalized styling service, which is currently available in 80 US Banana Republic Specialty stores, will expand across all US Specialty stores at the end of September. In US Factory and both channels in Canada, personalized styling sessions will be available upon request when shopping in store. BR is setting a new standard for personalized service.

Press Contacts
Sarah Staley, Head of BR Communications
Sarah_staley@gap.com

About Banana Republic @bananarepublic
Banana Republic is a global apparel and accessories brand that creates iconic pieces for everyday and special occasions. Inspired by a heritage of expedition-ready daywear, the new BR Look redefines modern luxury. Informed by more sustainable practices, the finest materials and fabric innovations are incorporated to create timeless, versatile clothing, eyewear, jewelry, shoes, handbags, and fragrances. Founded in 1978 in San Francisco, Banana Republic connects with customers across online, company-operated, and franchise retail locations globally. For more information, please visit www.bananarepublic.com or follow @BananaRepublic.

Categorías

Artículos relacionados