Posted on: November 9, 2021 | Job#: R10307

Manager, Finance: Online Marketing Effectiveness

Full time | 550 Terry Francois Blvd, San Francisco, CA, US 94158


We’ll send you to our application portal to get started.

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the Role

Old Navy’s Marketing Effectiveness team is responsible for analyzing the financial impact of the brand’s marketing efforts. The team develops recommendations based on financial analytics and forecasts marketing sales contribution to guide total company sales expectations. Through in-depth quantitative and qualitative analysis, the team helps guide ON Leadership to create the most profitable marketing campaigns, inclusive of discounting and media spend.

What You'll Do

The Marketing Effectiveness Manager is the financial owner of commercial planning and promotional strategies for Global, Omni Old Navy with a focus on Old Navy Online and Mexico Stores.

  • Develop pre-season and quickly reflow in-season forecasts that maximize sales and margin while clearly communicating risks and opportunities to company forecast.
  • Collaborate with Marketing, Merchandising, and Inventory Management leaders to develop promotional plans that maximize profitable sales growth through various marketing levers, including daily discounting, today only deals, and flash sales.
  • Hindsight marketing efforts to understand the cause and effect to business results and inform go-forward strategies.
  • Present results, analysis, and recommendations to ON leadership in a way that is easily and quickly digestible.
  • Tackle open-ended questions and ad-hoc analysis that have no precedent or a clear answer.  Use that analysis to inform future plans.
  • Support and develop both direct and in-direct reports in their career growth.

Who You Are

Who You are:

Ideal candidates are data-driven, motivated by the questions “What If” and “Why”, and enjoy digging into the results to understand what happened, what worked, what needs improvement.  Likes solving puzzles and understands how actions today impact the future. Has a passion for developing direct reports and building relationships with cross-functional partners. 

Required Skills:

  • Strong analytical skills with the ability to synthesize financial analysis and business objectives into clear business recommendations
  • Proven ability to build strong cross functional partnerships and influence others
  • Strong organizational skills and demonstrated ability to prioritize and manage multiple assignments with tight deadlines
  • Ability to mentor, guide and develop team members.
  • Strong understanding of retail math preferred
  • Advanced competency in Microsoft Excel, Word, and PowerPoint and the ability to learn new applications quickly. Microstrategy and Essbase experience a plus.


  • Bachelors Degree in Business, Finance or Related Field
  • Must have a minimum of 5 to 7 years of experience. Prefer experience in retail analysis with a strategic mindset.
  • Management roles that include leading others.

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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