Posted on: July 7, 2021 | Job#: 366432

Senior Director & Head of Digital Merchandising

Full-time | Two Folsom, San Francisco, CA, US 94105


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About Banana Republic

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next. 

About the role

The Senior Director & Head of Digital Merchandising is responsible for the creation of a comprehensive seasonal framework that aligns product strategies with financial goals, ensuring that end to end sales, gross margin, and inventory strategies hit divisional and online plans. Provides the overall strategic visions for the team to create a compelling seasonal framework by division that aligns product strategies with financial goals. Lead partnership and collaboration with Global Merchandising to ensure the seasonal, global assortment meets the online customer and business needs. Oversee the divisional site merchandising strategies, ensuring alignment with the product, financial and marketing goals. Successfully coach, develop and guide a Digital Merchandising team.

What you'll do

  • Oversee the development, execution and communication of the management of inventory that supports the merchandising, marketing and financial objectives for Banana Republic.

  • Accountable for the development and communication of divisional product strategies that align with financial goals for the season.

  • Oversee the financial success of a division by meeting sales, GM, and inventory goals.

  • Accountable for monthly open to buy forecast for a division, and partner with the lead of the Online Strategy team to identify financial risk and solutions to hit sales and inventory plans.

  • Oversee divisional pricing recommendations and strategies that align with the financials plans.

  • Oversee the development of seasonal hindsight and the strategic opportunities use to inform pre-line.

  • Drive for continual innovation and improvement--recommend strategies to be leveraged across divisions and departments.

  • Drive innovation in all milestones through the ability to influence business partners.

  • Lead the development of strategic vision for category positional across the division with perspective to the overall business.

  • Oversee the identification of areas of opportunity to make meaningful investment shifts supported by marketing and site execution.

  • Oversee and support strategic product vision that delivers against assortment.

  • Oversee team through web management to create a compelling product experience on the site, to include inspirational merchandise presentation, simple and intuitive category navigation and clear and accurate product details.

  • Lead partnership with product and design teams to communicate knowledge and understanding of the customer experience as it relates to product, shopping paths, experience and interaction with marketing.

  • Lead a cross-functional team to deliver on a strategically defined linking strategy that aligns to marketing ideas (tied to investment) to optimize conversation and drive the customer to the best possible site experience.

  • Provide larger vision to the team around the bigger picture implications of the site experience (interplay across the entire division of sorts experiences, linking strategies, and how they inter-relate to overall marketing experience.

  • Drive best in class experiences across both mobile and desktop supported by a deep knowledge of technical features and functionality with an understanding how the site functions (limitations and opportunities).

  • Motivate, build and develop skills of the team.

  • Challenge business partners when appropriate to prevent re-work, redundancies, and inefficiency.

  • Foster open communication and a team environment with all business partners.

  • Hold self and others accountable for work commitments and outcomes.

  • Cultivate an environment of continuous learning with development opportunities and clear career-paths ensuring a strong and diverse talent pipeline.

  • Oversee operational leadership – ensure balanced workload, facilitate divisional and cross-functional meetings as appropriate, regulate project timelines and ensure all deliverables are met.

Who you are

  • BA or BS Preferred

  • 12+ years merchandising, retail buying, or equivalent experience

  • 7+ years managing a team

  • Business Acumen/Drives Results; Embodies curiosity and takes action to drive results, digging into the business to find opportunities for improvement. Asks the right questions of the team to uncover business opportunities. Takes actions to improve ability to deliver against existing goals. Sets new and stretch goals to self and team. Possess a clear understanding of financial measurements and how to impact them.

  • Customer Focus; Demonstrate knowledge of the target customer and of product trends.

  • Demonstrated Strategic Orientation; ability to anticipate and articulate future business needs and respond with the appropriate strategies.

  • Innovation Cultivator; exceptional ability to problem solve, develop creative solutions, and demonstrate resourcefulness.

  • Proven track record in leading a team to execute on an aligned multi-year business strategy driving results for the brand year over year.

  • Strong Talent Builder skills; proven ability to motivate, lead, empower, and influence others.

  • Ability to lead and guide a team through change.

  • Superior verbal and written communication skills, works wells as part of a cross-functional team with the ability to collaborate, influence, and interact at all levels of the organization.

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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