About Banana Republic
Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.
We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next.
About the role
Do you have your finger on the pulse of all things social, retail, editorial, and fashion? Banana Republic is seeking a passionate Associate Marketing Manager, Social to join our team. You’ll play a critical role in the strategic development, creative vision, editorial storytelling and execution of all Banana Republic social media campaigns, focusing on Instagram, Facebook, Twitter, Pinterest, and other platforms. The key to success in this role? Your quick ability to take initiative, organizational skills, as well as being both analytically and creatively minded. You’ll report to the Social Media Manager.
What you'll do
Develop and assist in execution of Banana Republic social media accounts – across Instagram, Facebook, Pinterest, YouTube, Twitter, TikTok and other emerging platforms
Assist in the ideation and curation of organic social media content, with an eye to a diverse range of editorial storytelling programs at the core of BR’s social strategy
Schedule and monitor social editorial calendar; experience with Dash Hudson, Airtable, Pixlee, and Brandwatch a plus
Collaborate with cross functional partners and obtain necessary assets and details for social media/campaign amplifications: creative, copy, Gap Inc., PR, production, site, email, merchandising
Manage influencer network by briefing direct creators or agencies, ownership of mailing and tracking product deliverables, and interacting to strengthen relationship(s)
Foster dialogue, engagement with consumers, advocates and influencers across all social channels
Assist in Social’s new design and support the development of brand initiatives
Assist in weekly and monthly reporting
Proactive and reactive of social media trends, focusing on the fashion industry
Who you are
A social media expert who knows the difference between brand usage and individual usage
Previous experience with social media management and publishing/planning tools
Previous experience at a publication or digital publication preferred
Highly self-motivated, positive team player who takes initiative but remains flexible and calm in a fast-paced environment
Attention to detail and the ability to be resourceful is a must; 24/7 always on mentality
Passionate about visual storytelling; you can curate beautiful Pinterest boards and overtly obsess about your Instagram feed aesthetic
Quick-witted and know all things social media
Demonstrated ability to work collaboratively across a team and deliver results
Data driven – you know how to find out what’s working and what isn’t
Knowledge of e-commerce and influencer management
Strong creative background is a plus; photography and/or graphic design
Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog
Benefits at Banana Republic
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.
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