Posted on: February 17, 2021 | Job#: 346419

Copywriter, Campaign & Commercial

Full-time | 550 Terry Francois Blvd., San Francisco, CA, US 94158


We’ll send you to our application portal to get started.

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the role

You’re a highly motivated, organized writer with an eye for detail and a knack for cross-functional collaboration. You believe that brands should have personalities and those personalities should feel fun, inspirational and approachable. You think strategically about every project, look at content from all angles, and don’t sweat driving a project.

This Copywriter will be working on Old Navy’s commercial & campaign work, from homepages & emails (which btw, get 40 million eyeballs!), to major product launches. You can easily pivot from snappy headlines, to romanticized product descriptions, to funny kickers — all while keeping customer strategy top of mind.

What you'll do

  • Must be accountable, delivering copy on time and with consistently high quality

  • Must be able to work quickly and efficiently, able to manage own workload across multiple projects and deadlines

  • Must be witty, easily adopting the unique Old Navy brand voice

  • Must be curious, learning consumer insights to provide on-strategy copy

  • Must play well with others, collaborating with cross-functional partners to execute projects

Reports to Associate Editorial Director. Partners cross-functionally with Program Management, Design, Multimedia, Consumer Contacts, and Strategy

Who you are

  • Minimum educational level: BA preferred

  • Ability to execute a broad creative copy vision and write in an editorial voice

  • Good interpersonal skills with an ability to communicate clearly and concisely

  • Mastery of the English language

  • Excellent creative writing skills

  • 3+ years copywriting or editorial experience

  • Knowledge of marketing materials and processes

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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