Posted on: December 28, 2020 | Job#: 346419

Copywriter, Loyalty

Full-time | 550 Terry Francois Blvd., San Francisco, CA, US 94158

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About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the role

Old Navy is growing and with that, our teams too! Old Navy is building out it’s very own agile team to create uniquely Old Navy brand experiences and to generate customer love through our new loyalty program, NAVYIST Rewards! No loyalty experience? No problem! We are looking for passionate brand builders, previous consumer brand experience a plus.

You’re a highly motivated, organized writer with obsessive attention to detail. You believe that brands should have personalities & those personalities should feel fun, inspirational and approachable. You think strategically about every project and look at content from all angles.

This Copywriter role is responsible for drumming up smart, product-proud, on-brand copy for a variety of marketing collateral. Working independently and in collaboration with other writers, designers & brand managers, you will help develop our loyalist program and all its defining collateral.

What you'll do

  • Must be accountable, delivering copy on time and with consistently high quality

  • Must be efficient, able to manage own workload across multiple projects and deadlines

  • Must be witty, easily adopting the unique Old Navy brand voice

  • Must be curious, learning consumer insights and the needs of individual vehicles to provide on-strategy copy

  • Must play well with others, collaborating with cross-functional partners to execute projects, including marketers, designers and writers

  • Must be a multi-hyphenate, delivering brand-appropriate, customer-facing language through in-store signage and navigation, product naming, promotional eventizing, and brand-defining vehicles

Reports to Editorial Director. Partners cross-functionally with Program Management, Design, Multimedia, Consumer Contacts, Strategy, and Merchandising.

Who you are

  • Minimum educational level: BA preferred

  • Current and evolving sense of pop culture and fashion trends

  • Mastery of brand-driven social media vehicles, including Instagram, Twitter, and Facebook

  • Ability to create and execute a broad creative copy vision and write in an editorial voice

  • Good interpersonal skills with an ability to communicate clearly and concisely

  • Mastery of the English language

  • Excellent creative writing skills

  • 2+ years retail, social media, copywriting, or editorial experience

  • Knowledge of marketing materials and processes

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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