Posted on: November 20, 2020 | Job#: 344380

Senior Manager - Social Media

Full-time | 55 Thomas Street, New York, NY, US 10013

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About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the role

Looking for a Social Media Senior Marketing Manager to lead the Gap social media strategy and content across various social media channels. The ideal candidate is an expert in the ever-evolving social media marketing world, who can merge passions for strong branding and visual storytelling in a way that drives engagement and brand consistency, builds community and increases site traffic and customer acquisition.

This position reports to the Head of Brand Communications and leads a team of two direct reports.

In this role, you'll be expected to drive business objectives and opportunities across social media channel while partnering with brand marketing and creative. This individual will be an expert on digital media marketing trends to build out social strategies, ideate with internal stakeholders, and lead social content distribution and execution of plans.

What you'll do

  • Serve as brand social lead, developing and executing best-in-class social strategy and programs in alignment with stakeholders and cross-functional partners, with a shared goal to increase engagement and drive organic social traffic to the website

  • Lead strategy, planning, and execution for Gap social media channels, including ongoing/daily brand posts, social campaigns, platform management, and consumer engagement

  • Provide social insight and point of view in the development of 360 planning, calendaring, and guidelines for brand marketing campaigns and programs

  • Stay up-to-date on new social media tools, best practices, competitive activity, and other social media leaders to best leverage technology and trends

  • Provide ad-hoc, biweekly, and monthly analysis on qualitative and quantitative performance and recommendations for optimizations to the marketing department

  • Define and establish social content calendar for the brand, including developing content concepts from idea to execution

Who you are

  • 8+ years of experience running the social media strategy for a brand or company, preferably with a fashion, apparel, or lifestyle brand

  • Proven track record of developing social campaigns across multiple platforms and multiple formats

  • Experience with content management platforms (e.g. Dash Hudson, Social Studio, Sprinklr, etc.)

  • Deep strategic and operational understanding of the social and digital space, and experience working with an in-house creative team

  • Has managed a team before, and can contribute to their individual performance, while coaching and empowering them.

  • Domain expertise on social media best practices on Facebook, Instagram, Pinterest, YouTube, Twitter, Tik Tok and emerging platforms.

  • Knowledge and interest in content creators and influencers on social media and ability to quickly adapt to the evolving influencer landscape

  • Passion for pop culture, specifically how social media users find and digest fashion trends online

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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We’ll send you to our application portal to get started.

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