Posted on: October 28, 2020 | Job#: 343650

Manager - Consumer Insights

Full-time | Two Folsom, San Francisco, CA, US 94105


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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the role

The Consumer Insights function at Gap Inc. is a critical part of defining our path forward. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop customer-focused strategic direction for our company. The Insights team reports to the Head of Data and Analytics and into the Chief Digital & Technology Officer and provides strategic support to our CEO and Brand and Functional Leadership Teams.

As a Manager, you will play a critical role in driving strategic consumer insights programs and projects that support Gap, Banana Republic (Specialty Brands) and Gap Inc brands’ priorities, growth, and long-range plans. This role is part of the Brand Lead team at Specialty Brands and will be primarily focused on delivering insights and influencing strategic initiatives for our brand partners. You will help to influence the business through primary and secondary research including research via our proprietary customer panel, Net Promoter tracking program, as well as ad hoc research projects to inform better decision-making around product, marketing, experience, and innovation. By uncovering what consumers want, why they want it, and how to best meet their needs, you will help to deliver on the ongoing transformation to more customer-centric decision-making in the business. Role exposes you to a variety of areas including digital/store/omni-shopping experience, brand/digital marketing, apparel product, and strategy.

What you'll do

  • Develop surveys, support material development for qualitative research, analyze, & deliver compelling findings and recommendations.
  • Analyze existing primary and secondary research to uncover fact-based insights.
  • Synthesize disparate information, translating complex ideas into compelling, actionable recommendations that drive experiments, strategies and tactics.
  • Oversee vendor relationships and project budgets.
  • Support cross-functional workstreams; able to effectively manage multiple projects.
  • Proactively listen to partners to find new ways to drive business value.

Who you are

  • 5+ years professional experience in Marketing Research, Consumer Insights, and/ or Strategy/Strategic Management consulting or equivalent schooling + professional experience.
  • Experience conducting a wide range of research methodologies including quantitative research and analyses (survey design, programming, analysis and reporting) as well as qualitative research (IDIs, Focus Groups, shop-a-longs, intercepts).
  • Ability to understand complex business questions and assign the correct methodology to uncover insights.
  • Strong writing, speaking, and communication skills (ability to synthesize information into a clear, simple story).
  • Strong ability and willingness to collaborate effectively; works well with others and is considered a true team player.

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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