Posted on: October 18, 2020 | Job#: 340158

Senior Manager - Brand Marketing

Full-time | One Harrison Street, San Francisco, CA, US 94105

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About Athleta

For the past 22 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the role

A critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing leads, in partnership with Director of Brand Marketing, Athleta’s omni-channel seasonal marketing strategy, planning and implementation, ensuring big brand and product ideas are powerfully brought to life across all major brand touchpoints. Specifically, this role will drive marketing strategy for our Athleta Girl category, which is a critical high growth category of the business. His/her mandate is to grow brand awareness, new customer acquisition, drive traffic/conversion and deepen the emotional connection consumers experience to Athleta Girl and our brand on the whole.

What you'll do

  • Lead, in partnership with Director of Brand Marketing, the omni-channel seasonal marketing strategy, planning and implementation, ensuring big Athleta Girl brand and product ideas are powerfully brought to life in a powerful, unique and emotionally engaging way across brand touchpoints

  • Support Director of Brand Marketing and key product team members to identify big Athleta Girl brand and product ideas for every season and brief into omni-channel marketing and creative team

  • Develop seasonal campaign briefs and partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact

  • Develop and lead all seasonal product marketing and messaging development to ensure product marketing and vehicle strategies deliver business impact

  • Collaborate with Brand Marketing partners on the Womens’ business to develop seasonal brand, product and cultural integration points between the Women’s and Girls’ business

  • Lead seasonal omni-channel hindsighting and competitive analyses to inform seasonal marketing strategies

  • Partner with cross-functional team members to continuously test, measure the effectiveness (ROI) of and optimize brand marketing/brand campaign initiatives

  • Partner with customer insights team to inform seasonal marketing strategies

  • Act as senior marketing representative at all relevant Athleta Girl pipeline milestone meetings

  • Present seasonal marketing strategies and plans to CMO, cross functional partners and senior leadership team to garner buy in and obtain approvals

  • Support Director of Brand Marketing in leading brand marketing strategy for key strategic growth initiatives to drive business results, growth, and relevancy

  • Support on special projects, as needed

Who you are

  • 6-8 years brand marketing strategy and planning experience with fashion/apparel, consumer brand and/or marketing agency

  • Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus

  • Experience in marketing to Gen Z audience, with a strong understanding of Gen Z consumer insights and engagement tactics

  • Omni-channel brand marketing experience with a strong understanding of retail, print and digital marketing

  • Excellent annual and seasonal brand marketing strategy development and execution experience with proven track record of driving strong business results

  • Ability to translate product, trend and merchandising information/strategies into marketable product messages

  • Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams

  • Extremely flexible, detail-oriented, organized and self-motivated with leadership skills

  • High comfort level with and ability to powerfully present / garner buy in from senior leadership team members

  • Experience with and passion for creative development and effectively briefing in and working with creative teams

  • Strong project management skills, including demonstrated track record in managing complex projects

  • Comfortable with operating in a fast-paced environment and dealing with ambiguity

  • Flexibility to manage competing priorities and shift focus as determined by changing needs of the business

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, and 30% off at Outlet.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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