Posted on: August 24, 2020 | Job#: 336523

Analyst - Consumer Insights

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Gap Inc.

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us. 

About the role

The Consumer Insights function at Gap Inc. is a critical part of defining our path forward. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. The Insights team reports to the Head of Data and Analytics and into the Chief Digital & Technology Officer and provides strategic support to our CEO and Brand and Functional Leadership Teams.

As an Analyst, you will play a critical role in discovering quantitative insights and crafting stories that inspire action. You will help to influence the business through primary research including research via our Net Promoter tracking program, as well as regular reporting. This role exposes you to product, strategy, marketing, and other teams throughout the company. By uncovering what consumers want, why they want it, and how to best meet their needs, you will help to deliver on the ongoing transformation to more customer-centric decision-making in the business.

What you'll do

  • Collaboratively develop surveys designed to deliver compelling findings and recommendations
  • Perform quantitative (and qualitative) analyses to uncover fact-based insights on the customer
  • Synthesize disparate information, translating complex ideas into compelling, actionable recommendations that drive experiments, strategies, and tactics
  • Analyze and share out insights from our Customer Promoter Program tracking tool
  • Create well-organized, visual and succinct presentations free from errors
  • Proactively suggest improvements to reporting processes as you grow into the role

Who you are

  • 1-3 years of professional experience in Marketing Research, Consumer Insights, Strategy/Management consulting, and/or Analysis
  • Skilled at conducting quantitative research and analyses (survey design, programming, analysis and reporting) as well as qualitative research and analyses (e.g., question design, synthesizing open-ended responses into themes)
  • Proficient in programming & analyzing surveys using online survey platforms (e.g., Qualtrics)
  • Strong writing, speaking, and communication skills (ability to synthesize information into a clear, simple story and visualize data)
  • Strong ability and willingness to collaborate effectively; work well with others and is considered a true team player
  • Positive attitude, scrappy ‘get the job done’/can-do-anything, creative problem-solver
  • Enjoys learning from and teaching others

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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