November 22, 2022

Gap brand continues to take a customer-first approach to its store footprint in key markets. The brand is making strategic changes to accommodate evolving consumer behaviors to optimize shopping experiences for all. Gap is committed to strengthening the health of the entire fleet across specialty and factory stores quickly, thoughtfully, and decisively to serve as a foundation for brand revitalization. 

Convenient and prominent retail locations are one of the many driving forces behind recent store re-openings. For instance, Gap stores like Lenox Mall in Atlanta, Times Square in New York City, and Chestnut Hill in San Francisco are all receiving positive customer feedback for their elevated product displays and shopping experience – with Chestnut Hill’s babyGap floor set recently featured in a trend-driven Wall Street Journal piece. In June, the brand celebrated the opening of a new retail space on the Embarcadero waterfront in San Francisco inside the Gap Inc. global headquarters at 2 Folsom St. 

“Our success is driven by our commitment to push culture forward – by creating a sense of belonging for all our employees and customers. It is important that our employees feel a sense of connection to the brand through a career path and professional development opportunities while customers connect to our iconic product,” shared Jessica Desy, US Head of Gap Specialty stores. 

Gap’s ability to meet their customer where they are at every stage of their lives is evident in the six Gap Factory stores scheduled to open in time for the holiday shopping season, appealing to quality and value-driven shoppers in perfect time for the holiday shopping season. Select Gap stores are also offering extended holiday hours for safe and convenient shopping. 

Gap Factory stores include:  

  • Hamden Village Fair, Connecticut  
  • Holyoke, Massachusetts  
  • Somerset Shopping Center, New Jersey 
  • 86th St – Bensonhurts, New York 
  • The Sands, New York 
  • Woodbury Plaza, New York 

“Customer feedback is a guiding principle of our strategy, and we see it work time after time. We understand and appreciate its value and we are focused on creating a seamless shopping experience for our customers from entrance to exit, shared David Graham, US Head of Gap Outlet stores, it is all about the balance in having the right product in the right store at the right time – I can promise that we are laser focused on perfecting that balance.”  

ABOUT GAP @gap and @gapkids    
Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and also serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit



Related Articles