In celebration of Earth Month, Old Navy is launching The Go Greener Shop, a one-stop-shop for more sustainable* styles you can feel good about wearing, furthering Old Navy’s commitment to making responsibly-made clothes accessible to all and at a great value. Research shows that the pandemic has made six in 10 Gen Zs more conscious about the fashion items they buy, and customers feel better about shopping at brands that have values-based campaigns and products and are looking to be more sustainable. The Going Greener Shop was created to inspire customers to shop greener, with styles that will make them (and the Earth) smile. From water-saving denim, summer-ready swimwear and partially plant-based flip flops, Old Navy is putting more consciousness into its clothing. And that’s something everyone can feel good about, every day.
Old Navy’s sustainability commitments are a part of Old Navy’s value platform, The Imagine Mission, which focuses on Old Navy’s efforts to be a force for good in the lives of employees, customers and the communities where the brand does business in around the world. As part of our latest sustainability commitments to bringing feel-good fashion to even more people the brand is committed to having:
- 85% of the fibers used in clothing be more sustainable by 2025
- 100% of the cotton used will be Better Cotton, verified US-grown and recycled by the end of 2022
- 100% of denim will be made with water saving techniques by the end of 2022
- 60% of polyester will come from recycled sources by 2025
You can find The Going Greener Shop here and more information on Old Navy’s sustainability commitments here.
*Old Navy defines “more sustainable” products as incorporating more sustainable cotton, recycled materials, water savings programs or having a measurably lower environmental footprint.
https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal
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