Gap (PRODUCT)RED ™ isn't charity. It's a new way of doing
business.
Gap (PRODUCT)RED started with the iconic
"INSPI(RED)"Gap T-shirt: Made in Africa from 100 percent African cotton, the
T-shirt debuted in the UK in spring 2006. We've sourced product from Africa
for more than a decade — and we're committed to giving back to the communities
where we do business. As a global
(PRODUCT)RED partner, we're contributing half the
profits from Gap (PRODUCT)RED sales to
The Global Fund, to help women and children affected by AIDS in Africa.
The Gap (PRODUCT)RED collection is now available in select
Gap stores around the world and online at
gap.com/red. And with every Gap (PRODUCT)RED purchase,
you're helping change lives.