Gap (PRODUCT) RED ™

Gap (PRODUCT)RED ™ isn't charity. It's a new way of doing business.

Gap (PRODUCT)RED started with the iconic
"INSPI(RED)"Gap T-shirt: Made in Africa from 100 percent African cotton, the T-shirt debuted in the UK in spring 2006. We've sourced product from Africa for more than a decade — and we're committed to giving back to the communities where we do business. As a global (PRODUCT)RED partner, we're contributing half the profits from Gap (PRODUCT)RED sales to The Global Fund, to help women and children affected by AIDS in Africa. 

The Gap (PRODUCT)RED collection is now available in select Gap stores around the world and online at gap.com/red. And with every Gap (PRODUCT)RED purchase, you're helping change lives.

Go to Gap.com/red to read FAQs, find out how (PRODUCT) RED works, see Gap (PRODUCT) RED images, find a store in your area that carries the entire collection, and discover the impact (PRODUCT) RED is already having in Africa.
Seventy percent of all people infected with HIV live in sub-Saharan Africa.