Press Release

GAP HELPS CUSTOMERS GIVE THE FAVORITE GIFTS OF THE SEASON

SAN FRANCISCO – November 14, 2005 – “It’s my favorite gift” is what everyone wants to hear when giving holiday presents to loved ones. This holiday season Gap will make it easy for customers to find the best gifts and add creative flair to ensure their gifts will be favorites. By providing shoppers with items, ideas and inspiration, Gap is encouraging customers to think of gift giving in a whole new way this year.

“Our goal this holiday season is to help our customers give the most special gifts possible,” said Jeff Jones, executive vice president, Gap Marketing.  “This holiday, not only does Gap have countless gifts for everyone on your list, we also have great ideas and tools to help make those gifts more personal, memorable and uniquely yours.”

To ensure every Gap customer knows how to give a favorite gift, Gap created a comprehensive, integrated holiday campaign focused on this theme. As part of the campaign, there will be three main elements: an innovative microsite, an instant messaging robot called “ShoppingBuddy” on the AOL’s AIM® service, as well as a helpful gift guide and personalized photo gift cards. These are just a few of the campaign elements that will make gift giving easier than ever this holiday.

Gap’s holiday microsite, www.gap.com/howtogive, features great gift ideas and creative tools to make the holidays fun and interactive. Customers can download a special holiday ringtone, a full-length version of Macy Gray’s rendition of “Winter Wonderland,” as well as tools for making personalized CD labels, gift coupons and more. You can even start an online snowball fight by sending your friends an email snowball.

If you’re looking for a holiday shopping buddy and can’t find one – Gap and AOL will gladly join you. Gap will be the first retailer to have branded integration on the new AIM ShoppingBuddy bot. Beginning November 16, more than 43 million AIM users will be able to ask the AIM ShoppingBuddy for holiday gift ideas. By sending an instant message to the AIM® Screen Name: ShoppingBuddy, AIM users will receive gifting ideas from the Gap holiday gift finder. In addition, Gap will have advertising placement on AIM® Today and on the AIM® Buddy List.

Gap’s gift guide titled How to Give a Favorite Gift also provides helpful gifting tips for holiday. The 32-page “magalog,” which is part idea source and part catalog, features a range of great gifts and dozens of clever ideas for making them more thoughtful.

There are more than 100 ideas highlighted in the “magalog,” including tips for making gift cards more unique. Gap will be the first retailer to offer personalized photo gift cards in stores this holiday. The guide also contains ideas for making customized holiday greeting cards, creative ways to wrap a gift and countless thoughts for adding special touches to make gifts more personal. From the winning combination of a lottery ticket hidden in the pocket of a hobo bag, to a heartfelt CD of favorite songs wrapped up in a striped scarf, you’ll find endless gift giving ideas in Gap’s holiday guide.

Beginning in early November, the “Favorites” gift guide will be distributed through a variety of communications channels. Multiple page inserts and spreads will appear in magazines including InStyle, Real Simple and Lucky, and newspapers such as the New York Times Style Section.

By partnering with recognized brands like Kodak, Borders Books & Music, Waldenbooks and AOL, Gap will be able to reach customers this holiday in new, exciting ways. Customers who purchase photos and products at kodakgallery.com will receive a Gap “Favorites” gift guide in their package. Visitors at Kodak-operated Santa Meet & Greets (in more than 60 malls throughout the country) who stand in line to meet Santa will get a gift guide along with their Kodak photo. Plus, be sure to look for the exclusive Gap Favorites photo book, featuring your own photos and captions in a hardbound book, available for purchase only at kodakgallery.com. Additionally, the “Favorites” gift guide will be available on newsstands at Borders and Waldenbooks stores from November 22 – December 12 (while supplies last).