Gap Born To Fit Denim Roadshow (15 and 16 August 2009)

We would like to say a big "Thank You" to all of you who came to our roadshow outside the Gap store at Wisma Atria in August. To celebrate the launch of the new Gap 1969 Premium Jeans, we held a 2-day weekend roadshow at our flagship store in the heart of Orchard Road. A "Born To Fit" photo booth was created where customers answer our questions of "What are you born to do?" with their own personalized take on our denim campaign tagline – Born To Fit. There was also an accessory space where they could adorn themselves with any of the Gap items on display. Once decked out in Gap, their picture was then taken and flashed on the huge LED screen for all to see.

The reward for their effort is a trip for two to New York City if their entry is the most creative and original. Over 200 took up the challenge and their pictures could be viewed on the BornToFit@SG Facebook events page (Search "BornToFit@SG" in Facebook). All participants also took home a souvenir copy of their photos plus enjoyed some delicious snacks from our Gap hotdog stand! Due to the overwhelming response, we extended the display of our Gap photo booth together with the contest entries till the following Sunday.

For more pictures, please visit the BornToFit@SG events page on Facebook or www.tinyurl.com/GapBornToFit.

Photo credit - Selected pictures courtesy of Warren Photography. All rights reserved.