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Behind the scenes with Gap 1969

Since 1969, Gap has aimed to give people quality clothing that helps them express their sense of style. So when the bulbs flashed and the cameras shuttered at our 1969 Premium Jeans photo shoot, our stylists, models and many other artists confidently expressed their style in order to capture our iconic look.

Gap remains dedicated until the final thread is photographed - and in your case, until you’ve found the perfect style.