Press Release

08/08/2017

Gap launches digital storefront on YAHOO! Taiwan

Gap continues to pioneer seamless omni-channel shopping experiences through anytime, anywhere accessibility for Taiwanese shoppers

 

Taipei, Taiwan –  August 8, 2017 – Building on its e-commerce success and responding to the growing demand of online shopping in Taiwan, today, Gap Inc. announced it will open its newest “digital Gap brand flagship store” on Yahoo! Taiwan. By offering a new online avenue, Gap is creating a true omnichannel retail experience whereby e-commerce and physical stores are all part of the shopping ecosystem for customers to experience our brand whenever, however, whatever, wherever they want.

“We are thrilled to launch this new partnership with Yahoo!, one of the largest online marketplaces in Taiwan. We believe the time is ripe for the launch of a joint digital storefront,” said May Ng, Vice President and GM, Greater China Ecommerce and Head of Hong Kong and Taiwan for Gap Inc. “As one of the first international fashion apparel brands on Yahoo!, Gap’s new digital storefront will offer the same range of range of iconic, yet modern clothing and accessories available in the brand’s physical stores. Our store on Yahoo! is an exciting addition to our presence in Taiwan and will enhance the shopping experience for our customers.”

Gap’s success lies in our culture of innovation and putting the customer at the center of everything we do. The launch of Gap Yahoo! flagship is part of our commitment to building a seamless inventory and making our products available to our customers. They can place their orders 24/7 using Gap’s Yahoo! flagship store, and have orders filled from the nearest store or fulfillment location. In line with online shopping trends in in the market, Gap also gives customers the option to pick-up orders in nearby convenience stores so they can get their products anytime they want. Since the product offerings on Yahoo are the same as stores, customers can also choose to visit a store to try-on their preferred styles and sizes before making a purchase.  

 “Gap Inc. is committed to creating a seamless brand experience across all channels, from store to online to mobile, that allows customers to shop for what they want, when they want, where they want, and how they want.” said May Ng. “The launch of Gap’s Yahoo! Taiwan store, is an exciting new chapter in Gap Inc.’s larger omni-channel retail strategy, designed to strengthen and integrate shopping experiences across physical stores and digital technology platforms.”

In celebration of the site launch, there will also be special events and promotions during the launch week from August 8-14. In addition to free delivery service, customers can enjoy up to 30% off new products, as well as a cash coupon of NTD100 for a purchase over NTD2000. Gap will also be offering door busters and exclusive styles in its newly opened Yahoo! flagship store.  

Since entering Taiwan in 2014, Gap has enjoyed widespread popularity among customers, as seen in its steady business growth in the market. With the addition of Yahoo! Taiwan along with our directly operated site, the brand will have 11 physical stores in Taiwan and two e-commerce options, allowing customers in every city access to Gap’s optimistic, modern American style and great customer experience.  

About Gap Inc.

Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way brands. Fiscal year 2016 net sales were $15.5 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,200 company-operated stores, about 450 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

Gap flagship store on Yahoo Supermall: tw.mall.yahoo.com/store/Gap

About Oath

Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands including Yahoo. As a global leader in digital and mobile, Oath is shaping the future of media.

In Taiwan, we keep offering services under the name Yahoo and today own a number of properties including Yahoo TV, News, Mail, Search, Auction, Store, Shopping, Finance, Movies, Sports and Entertainment. Yahoo also provides a comprehensive suite of e-commerce services. For more information, visit the company’s corporate blog (http://ycorpblog.Tumblr.com/).

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