Banana Republic Shifts New York Fashion Week (NYFW) Presentation Timing And Expands Partnership With Global Style Ambassador Olivia Palermo
BANANA REPUBLIC LAUNCHES OLIVIA PALERMO SPRING 2017 POP-UPS AT FEBRUARY NYFW AND ANNOUNCES A FALL 2017 OLIVIA PALERMO CAPSULE COLLECTION TO DEBUT AT SEPTEMBER NYFW
NEW YORK – January 30, 2017 – Banana Republic will shift the timing of its NYFW presentations to be customer-facing when the collections are in-store. It’s a natural evolution for the brand—among the first to offer See Now, Buy Now to customers a year ago—in service to customer demand for product as it’s shown.
On February 9, Banana Republic will celebrate its Spring 2017 collection with Olivia Palermo pop-up shops at select Banana Republic stores. As Banana Republic’s Global Style Ambassador, Palermo has curated a distinctive pop-up experience in top Banana Republic doors. The pop-ups will reflect Palermo’s iconic style from both an interiors and fashion perspective, including personal touches that make the experience unique to her sensibility. An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.
To kick off NYFW on February 9, Banana Republic will host pop-up celebrations at three store locations – SoHo (New York, NY), The Grove (Los Angeles, CA) and Grant Street (San Francisco, CA). Fans can meet Palermo at the SoHo event on February 9, or tune into Banana Republic’s LIVE 360 at 6pmET to join the party on bananarepublic.com. To top off February 9’s festivities, Banana Republic will be offering #BRSTYLERIDE – luxury lifts between select Banana Republic stores within New York, San Francisco and Los Angeles, courtesy of BMW. Customers can get a ride in style with proof of purchase or use of #BRSTYLERIDE on social media.
As a further build to their partnership, Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team at September NYFW. Supporting the brand’s goal to amplify awareness when collections hit stores, a private preview of the company’s Fall 2017 collections will be hosted for long-lead press during February NYFW, and will be kept under-wraps until it is available for customer purchase in September.
“I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”
ABOUT BANANA REPUBLIC (@BananaRepublic)
Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. For more information about Banana Republic, its products and stores, please visit BananaRepublic.com.
ABOUT OLIVIA PALERMO (@oliviapalermo)
Olivia Palermo has gained international recognition as one of fashion's premier insiders with her work as a model, spokesperson and as the executive editor and creative director of OliviaPalermo.com - an award winning fashion and lifestyle website. Palermo has served as Guest Creative Director, Guest editor and Guest designer and spokesperson for brands. Palermo is currently the global style ambassador for Banana Republic.