Old Navy Celebrates Kids Squads of the Future in Collaboration with AwesomenessTV
In-store donation drive and #MySquadContest benefit Boys & Girls Clubs
SAN FRANCISCO, July 20, 2016 – This back-to-school season Old Navy, in partnership with AwesomenessTV, will ask kids to share stories of how their squads motivate, inspire and lift them up. To support the squads of the future and help provide every child with access to learning opportunities, Old Navy is sponsoring a fundraising campaign with the goal of raising US $1,000,000 to benefit Boys & Girls Clubs of America (BGCA) and Boys & Girls Club of Canada (BGCC). The campaign will include an in-store donation drive from July 28 to August 10 as well as a social contest.
Old Navy will team up with AwesomenessTV talent Alex Aiono, Jordyn Jones and the Merrell Twins to celebrate the power of the collective. The #MySquadContest encourages kids to share stories of how their squads motivate and inspire them for the chance to win a fun-filled day with AwesomenessTV talent in their hometown.
To submit, kids can share a photo, video, GIF or meme to Instagram or Twitter, showcasing and describing what makes their squad special, tagged with #MySquadContest and @OldNavy. Alex, Jordyn and the Merrell Twins will each pick one lucky squad to visit for a day of epic fun in each of the three winning squads’ hometowns. Five additional squads will be selected to win back-to-school Old Navy shopping sprees.
From July 21 through August 4, each #MySquadContest submission will trigger a US $1 donation up to Boys & Girls Clubs of America, up to US $10,000. Learn more about the contest at Awesomenesstv.com/old-navy-back-to-school-squad-contest/.
Additionally, from July 28 to August 10, Old Navy will match in-store customer donations to BGCA and BGCC, up to US $350,000. Customers can donate at the register at all U.S. and Canada stores. The fundraiser will benefit Camp Old Navy’s work with Boys & Girls Clubs to give underserved youth access to after school and summer learning opportunities. Learn more about Camp Old Navy at OldNavy.com/CampOldNavy.
Old Navy will also be celebrating squads through the season’s campaign imagery. The photography features real squads, ranging from a skateboarding squad to a robotics squad, showing off their unique talents in Old Navy’s latest back-to-school fashions.
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand has now grown to be the #1 apparel brand in the U.S.* A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,000 stores around the world. For more information, please visit www.oldnavy.com.
*Source: 2013 NPD Group research
AwesomenessTV is a multi-platform media company owned by DreamWorks Animation (Nasdaq: DWA) and Hearst, the latter of which has a 25% interest. Included under the AwesomenessTV banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience; the ATV Network, a global creator community; Big Frame, an influencer talent management company; DreamWorksTV; Awestruck; Awesomeness Films; Wildness; as well as consumer products, music and brand partnerships divisions. AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks). Check out www.awesomenesstv.com.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at BGCA's Facebook and Twitter.
About Boys and Girls Clubs of Canada
Boys and Girls Clubs of Canada is dedicated to supporting and encouraging children and youth as they discover, develop, and achieve great futures. We are a national charity serving 96 member Clubs that provide services to 200,000 young people in 625 locations across Canada. Our trained staff and volunteers listen to the opinions and ideas of children and youth, applaud their accomplishments, lend support during their struggles, and provide ways for them to explore their interests and talents. With this encouragement, young people develop the confidence and sense of belonging that helps them overcome barriers, form positive relationships and mature into responsible, caring adults. For 116 years, we have welcomed children, youth, and their families into Clubs that reflect the diversity of Canada in small and large cities, and rural and Indigenous communities. Visit www.bgccan.com and follow us at www.facebook.com/bgccan and www.twitter.com/bgccan.