Gap and Banana Republic Make Shopping Easier for Customers this Holiday Season
Online and Mobile Shoppers Can Now “Reserve in Store” at More Than 600 U.S. Gap and Banana Republic Locations
SAN FRANCISCO – November 20, 2013 – Building upon its online success and industry-leading e-commerce technology advances, Gap Inc. (NYSE: GPS) today announced the expansion of its Reserve in Store capabilities to all U.S. Banana Republic stores and more than 200 Gap stores in 15 major U.S. markets.
The launch, which follows a successful pilot in San Francisco and Chicago-area Gap and Banana Republic stores, represents just one element of Gap Inc.’s larger omni-channel retail strategy designed to strengthen and integrate the shopping experience, whether customers choose to shop online, on-the-go or in stores. Reserve in Store makes it easy for customers to shop online or with their mobile device, place their favorite styles on hold and pick them up in local stores.
“With Reserve in Store, our stores are open 24 hours a day, seven days a week,” said Tom Sands, executive vice president, Gap North America. “We’re focused on delivering an incredible store experience and making it even more convenient for our customers to shop with us however and whenever they want.”
Online and mobile shoppers at Gap and Banana Republic’s e-commerce sites can now reserve up to five items per day and within one hour they will receive an email or text confirming their items are on hold, along with easy pick up instructions. Items will be held in their selected store until close of business the next day.
“Reserve in Store helps to make our customers’ shopping experience seamless and efficient so that they can get the latest, covetable Banana Republic pieces with ease,” said Julie Rosen, executive vice president, Banana Republic North America. “We are thrilled to launch this service to our full U.S. fleet of more than 400 stores during the busy holiday season so that we can help make shopping with us even more convenient.”
Gap Inc.’s omni-channel initiatives are designed to bridge the online world and the bricks-and-mortar experience. Gap, Banana Republic, Old Navy and Athleta customers who shop online and on their mobile devices can also use the “find in store” feature, which tells customers if a particular item is in stock at their local store.
“Ship from store” takes advantage of Gap Inc.’s advanced inventory engine to seamlessly connect online demand to in-store inventory.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2012 net sales were $15.7 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,100 company-operated stores, over 300 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,600 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more information, please visit www.gapinc.com.
About Banana Republic
Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life’s moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at (888) BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit bananarepublic.com.