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Old Navy Reclaims Fashion Week for the People with an All-Inclusive Fashion Show in Bryant Park
Real Women to Model Universally-Flattering Rockstar Skinny Jeans
SAN FRANCISCO – September 11, 2012 – On the heels of New York Fashion Week, fashion’s most exclusive event, Old Navy is throwing the year’s most inclusive fashion show. On Friday, September 14 from 4-8pm ET, Old Navy is inviting women of all shapes and sizes to model Rockstar Skinny Jeans at The Fit for Fall Fashion Show for All in New York’s Bryant Park.
Everyone who struts their stuff on the jean-shaped runway will walk away with a free pair of Rockstar jeans. The colored denim line, available in 31 shades, retails for $34.50.
“Our Rockstar skinny jeans offer the perfect fit for every body, and we’re inviting everybody to rock them on our runway,” said Michelle DeMartini, senior vice president, Old Navy Adult Merchandising and Brand Licensing. “We’re doing a fashion show the Old Navy way, bringing the fun to all and turning our customers into models.”
To ensure everybody rocks their body all afternoon, an all-star entertainment line–up is planned, featuring a celebrity host and an iconic musical performance. Participants will receive the full model treatment, including coaching on how to work it on the catwalk.
For customers who won’t be in the New York City area, Old Navy is extending the fashion show experience to local markets. On Thursday, September 13, select stores in Atlanta, Chicago, Dallas, Los Angeles, Miami, San Francisco and Toronto will be shooting “model funfolios.” Shoppers in Rockstar denim can pose in front of a green screen that will digitally transport their image onto a runway for a true model shot. Customers should connect with local stores for details.
Fans across the country can also follow the fashion show action live during a social media takeover of Old Navy’s Facebook (Facebook.com/OldNavy) and Twitter channels (@OldNavy) with #fitforfall.
About Old Navy
Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit oldnavy.com or following us on Facebook and Twitter.