Banana Republic to Debut Limited-Edition Collection with Designer Trina Turk Summer 2012
Banana Republic Trina Turk Collection Brings Modern California Style to Summer Dressing
New York, NY (January 23, 2012) – Banana Republic and Trina Turk are proud to announce the debut of the Banana Republic Trina Turk Collection – a limited-edition capsule featuring chic summer essentials inspired by the southern California lifestyle. The collection will be available for purchase in June 2012 and will be carried in all Banana Republic stores in the United States, Canada, United Kingdom, Italy, France, Japan, Turkey, and Korea as well as online in 24 countries through www.bananarepublic.com, www.bananarepublic.ca, and www.bananarepublic.eu.
“I find myself continually inspired by the cool, modern vibe of southern California and I wanted to bring that spirit to Banana Republic’s summer collection,” says Simon Kneen, Creative Director. “Trina’s signature prints are beloved and embody the aspirational Palm Springs lifestyle, so she was a natural partner for Banana Republic’s capsule collection this Summer.”
A true reflection of the sophisticated ease of summer, the Banana Republic Trina Turk Collection will bring a harmonious fusion of Trina Turk’s distinctive resort inspired aesthetic, translated through the Banana Republic lens of effortless modernity and noticeable quality. The nearly 60-piece collection of women’s apparel and accessories features an array of summer must-haves in iconic Trina Turk prints re-imagined in this exclusive capsule of collaborative designs. From flirty dresses to printed swim separates and plush beach towels, items are perfect for the warm days ahead and will help Banana Republic customers effortlessly transition from deskside to poolside and everywhere in-between.
“When we began working together on the collaboration, Simon and I decided early on that the Palm Springs ‘cocktails by the pool’ lifestyle would be our key inspiration for the colors, styles, and prints” says Turk. “I’m excited to offer this collection of colorful, covetable and unique pieces to Banana Republic customers for summer 2012.”
The Banana Republic Trina Turk Collection will be featured in Banana Republic’s June advertising campaign, which will appear in select print, online, direct mail and in store.
About Banana Republic
Banana Republic is a global accessible luxury brand that delivers modern, soulful and effortless style. Banana Republic’s lifestyle collections are characterized by elevated design and luxurious fabrications at approachable prices. Banana Republic collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at over 600 retail locations in the United States, United Kingdom, Canada, Japan, Italy, and France, BananaRepublic.com, BananaRepublic.ca, BananaRepublic.eu, or (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.
About Trina Turk
Inspired by the multicultural mix, architecture, and landscape of California, the Trina Turk collection is full of the season’s most casually sophisticated and “must have” silhouettes. Trina’s philosophy is to create wearable, optimistic fashion that incorporates the best aspects of classic American sportswear. Founded in 1995, the Trina Turk brand includes women’s ready-to-wear, Mr. Turk menswear, swim, home wares, handbags, and jewelry. Trina currently has seven namesake retail stores, a seasonal pop-up store in East Hampton, and one Residential store in Palm Springs.