Mad For Mod: Banana Republic and AMC Announce Return of the “Mad Men” Collection With a Mod-Inspired Capsule For Spring 2013
New York, NY (October 19, 2012) – In response to consumer demand following Fall 2011 and Spring 2012 Banana Republic ‘Mad Men’ collections, Banana Republic and AMC are pleased to announce that the Banana Republic ‘Mad Men’ collection is back with a third installment for Spring 2013. The capsule launches exclusively at select Banana Republic retail locations worldwide and online beginning March 1, 2013.
Designed by Banana Republic in collaboration with Emmy® Award-winning Costume Designer for “Mad Men,” Janie Bryant, the collection takes its inspiration from costumes featured in the show, reflecting the mod vibe of the late ‘60s. The capsule moves away from the Camelot era’s early ‘60s look and into the late ‘60s mod fashions. Spring’s collection incorporates fresh bold prints, bright colors and new silhouettes, all demonstrated through the versatile and instantly wearable Banana Republic lens.
“With a new era of fashion inspiration, the design process was exciting for us and allowed for lots of creativity, which is completely visible in the end result,” said Simon Kneen, Banana Republic Creative Director and Executive Vice President. “We took Janie’s mod inspiration for the costumes on-screen and translated it in a way that today’s Don or Megan will aspire to wear.”
The Banana Republic design team, led by Kneen, worked closely with Bryant to ensure the capsule reflected key style elements from the series. Behind the scenes, Bryant kicked off the design process by sharing her favorite costumes. Key influences include Joan’s form-fitting silhouette pieces, Megan’s shift dresses in psychedelic prints and bold colors, Peggy’s matching accessories, and Megan’s youthful effect on Don’s classically traditional wardrobe.
The menswear collection includes bold plaids and stripes, the emergence of the sport coat, and the sophisticated suit for the boardroom. The women’s collection celebrates color, print and pattern in iconic items like the era’s popular shift dress with shorter hemlines, keyhole details, and checked capris. Accessories include a mirrored heel shoe, graphic scarves, and geometric jewelry for women along with fedoras and skinny ties for men, which complete the look with a nod to the time period while relating to modern runway trends seen for spring 2013.
“In my work with Simon for the Banana Republic ‘Mad Men’ Spring 2013 collection, the spirit and fashion-forward thinking we see on-screen in Megan was really inspirational for the capsule,” said Bryant. “I am excited about what we’ve done together, and I know that Banana Republic customers and ‘Mad Men’ fans are going to be thrilled with our new collection this spring.”
The Banana Republic ‘Mad Men’ Spring 2013 collection will appear in Banana Republic’s March advertising campaign, which will appear in print, outdoor, online, direct mail and in store. Join the conversation on Twitter using #BRMadMen.
ABOUT BANANA REPUBLIC
Banana Republic is a global apparel and accessories brand focused on delivering modern, covetable workplace style for professional men and women. The brand offers elevated clothing, handbags, jewelry, and eyewear designs at accessible prices. Dedicated to helping customers achieve professionally and personally, Banana Republic offers versatile work wear that can be styled for any occasion – from desk to dinner. A division of San Francisco-based Gap Inc. (NYSE: GPS), Banana Republic can be found in over 650 company-operated and franchise retail locations: United States, United Kingdom, Canada, Japan, Italy, France, Asia, Eastern Europe, Latin America and the Middle East. Customers can also shop online or at (888) BR-STYLE. For more information, please visit gapinc.com.
ABOUT “MAD MEN”
“Mad Men” debuted in July 2007 and has gone on to win four consecutive Emmy® Awards for Outstanding Drama Series (2008, 2009, 2010, 2011), a first for a cable series, three consecutive Golden Globe® Awards for Best Television Series-Drama, and a Peabody award (2008), among other accolades. The series has gained unprecedented recognition and has been hailed as, “one of the most critically acclaimed TV shows ever,” by The New York Post. TV Guide called it, “the number one television show of the year,” while The New York Times hailed it a “cultural phenomenon...” “Mad Men” is created, written and executive produced by Emmy® and Golden Globe®-winner Matthew Weiner and produced by Lionsgate.
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series - Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC's original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead,” and “Hell on Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.