MINI USA and Banana Republic Announce “Gifts Come In All Sizes” Campaign
Woodcliff Lake, NJ – November 30, 2011 — Today MINI USA and Banana Republic announced the launch of “Gifts come in all Sizes,” a campaign that is not only fun for shoppers, but also gives back to local communities this holiday season. As part of the campaign, Banana Republic customers will have the opportunity to win one of five MINI Coupe vehicles (five one-year leases) and donate toys to the Boys and Girls Club of America that MINI Coupes will deliver from select Banana Republic locations.
On December 1, 150 Banana Republic stores across the USA will celebrate the launch of the campaign with holiday parties for customers. During the parties, attendees will receive instant game pieces. Once opened, the game piece will reveal either a winning discount or a one-year lease of a MINI Coupe. As part of both companies’ commitment to give back to those in need this season, four stores will be collecting toys for the Boys and Girls Club of America. From December 1 through December 15th, residents in Los Angeles, New York, Chicago and the Bay Area can donate at the following Banana Republic locations: The Grove (Los Angeles), Rockefeller Center (New York), Woodfield Mall (Chicago) and Corte Madera (Bay Area).
An extension of the campaign continues on Banana Republic's Facebook page with a "Gifts Come in All Sizes" game, which will be live from December 2 - 24, 2011. Fans are encouraged to play the game daily for a chance to win a year-long lease for a MINI Coupe, Virgin America flights, Banana Republic shopping cards and donations to the Boys and Girls Club Of America under the fan's name. Every day is a new chance to win a gift from Banana Republic and MINI USA this holiday season.
“This partnership with Banana Republic is another example of MINI taking a different approach to our marketing efforts,” said Tom Salkowsky, Manager of MINI USA Marketing. “It allows us to engage in helping our community, and extend that opportunity to customers and fans alike. It also ensures MINI is visible in some of the highest traffic retails locations this time of year, building brand awareness and introducing our newest model.”
“Banana Republic is excited to be partnering with MINI this holiday. Our ‘Gifts Come in all Sizes’ campaign is an extension of the community service our associates already do in stores, bringing joy to those who need it most,” said Chris Nicklo, Vice President of Marketing, Banana Republic.
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 137 BMW motorcycle retailers, 110 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.miniusanews.com.
About Banana Republic
Banana Republic is a global accessible luxury brand that delivers modern, soulful and effortless style. Banana Republic’s lifestyle collections are characterized by elevated design and luxurious fabrications at approachable prices. Banana Republic collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at over 600 retail locations in the United States, United Kingdom, Canada, Japan, and Italy, BananaRepublic.com, BananaRepublic.can, BananaRepublic.eu, or (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com. Like us on Facebook at Facebook.com/BananaRepublic. Follow BR on Twitter, @BananaRepublic
# # #