GAP UNVEILS ITS 20 CASTING CALL FINALISTS FROM MORE THAN ONE MILLION ENTRIES
Let the Voting Begin! America to Decide Which Four Children Will Become the Next Faces of babyGap and GapKids by Voting at Gap.com/castingcall or on the Casting Call iPhone App
SAN FRANCISCO, December 6, 2010 – After sorting through an unprecedented one million adorable children showing off their “good jeans,” today Gap revealed the 20 charismatic finalists competing to be the next faces of babyGap and GapKids.
Starting today through December 20, it is up to America to decide which four children – one girl and one boy for babyGap and one girl and one boy for GapKids – will be featured in store windows nationwide and receive a $1,000 Gap GiftCard. Voters can cast their votes by logging on to gap.com/castingcall or by downloading the free Gap Casting Call iPhone app. Voters can cast their votes once a day and with each vote cast will be entered for a chance to win the Voter's Sweepstakes, a $1,000 Gap GiftCard.
“Our Casting Call contest continues to break records and this year is no exception with more than one million entries,” said Mark Breitbard, executive vice president of babyGap and GapKids. “Since denim is the heart and soul of American fashion and culture, this year we asked parents to submit photos of their children in their favorite jeans. With so many ‘good jeans’ to choose from, it was extremely difficult to select only 20 finalists to represent our brand.”
In November, all 20 finalists got a preview of life in the spotlight when Gap flew them to San Francisco to participate in a professional photo shoot with world-renowned child photographer, Stefano Azario. Voters can check out the photos and behind-the-scenes footage from the photo shoot at gap.com/castingcall.
Julianna, from Lancaster, TX, lights up a room with her bubbly and outgoing personality. She loves to laugh, sing and give hugs. When Julianna isn’t playing with her brother’s toy truck collection, you can find her marching around the house with her trusty fairy wand calling herself the “princess king.”
Malia, from Yorba Linda, CA, could be mistaken for a Dora the Explorer doppelganger. She is spontaneous, bright, witty and determined to keep up with her older brothers. This funny girl likes to sing and dance around the house and has a knack for doling out great advice to others.
Evie, from Tecumseh, MI, has a great imagination and a fun personality to match. This blondie likes to read, draw and play with her dolls. Evie loves to rock out to Animal Collective’s My Girls.
Kaylee, from Nitro, WV, loves to sing and dance to country music like Sugarland’s Stuck Like Glue. Kaylee is a fashionista in the making. You can often spot her wearing a few different headbands throughout the day and she loves her flare bottom jeans and ballet shoes!
London, from Merrillville, IN, loves to be active and practices her gymnastics wherever she can. Following in her older sisters’ footsteps, London’s face lights up when Justin Bieber comes on. She enjoys chowing down on hot dogs and French fries.
Wesley, from Round Rock, TX, is a tiny dancer who loves to rock back and forth to Wheels on the Bus. This all-American darling can be found rooting for his siblings at their sporting events and never leaves home without his trusty pacifier in one of his jean pockets.
William, from Southern Pines, NC, is outgoing, sweet and very talkative. This blue-eyed, curly-haired boy loves to sing The Elmo Song and Old MacDonald and play with his toy trucks and tractors.
Ryan, from Newport News, VA, is an animal-lover and can’t wait to take another trip to his local farm and play with his new pals – goats! This preppy tot would dance and eat mandarin oranges all day if it were up to him. Ryan loves to gab on the phone with his family and friends.
Dylan, from Pompton Lakes, NJ, has been called a “Will Smith look-alike” and is always flashing his “million-dollar smile.” William likes to sing and dance to his favorite Latin, Reggaeton and Hip-Hop tunes. His favorite meal is pizza with chocolate milk.
Jake, from Miami, FL, is quite the entertainer! He loves to sing in public and often gives surprise performances to restaurant diners in the middle of dinner. He’s also learning to sing in Portuguese. When this little guy is not performing, he can usually be found playing at the park.
Alyssa, from Columbus, OH, loves to help others. She comes from a big family and hangs out with her younger brothers and nephew. Alyssa loves country music, listening to Sweet Home Alabama and dreams of becoming a chef one day.
Sofia, from Skillman, NJ, is a real “spitfire,” according to her parents, and is super outgoing. She loves meeting new people and making friends. This girly girl likes to wear dresses and pretty shoes like her favorite singer, Taylor Swift, and her favorite hobbies are ballet and swimming.
Morgan, from Contra Costa, CA, has big plans to be the next chef superstar and loves to watch cooking shows on TV. This California cutie likes to swim and listen to oldies like Diana Ross’ Ain’t No Mountain High Enough.
Miara, from Kenmore, WA, is a girl on the move. This award-winning, level 7 gymnast hopes to make it to the 2016 Olympics. When Miara isn’t training on the high bars, she likes to hang out with friends and go to the movies. After winning a gold medal in 2016, Miara wants to become a marine biologist and save dolphins and whales.
Kaylene, from Ridgewood, NY, is a tiny fashionista who is beautiful inside and out. This brunette babe loves dancing to Hip-Hop, Salsa or anything by Justin Bieber. She likes pairing her favorite pair of skinny jeans with Hanna Montana jewels and a Justin Bieber t-shirt.
Keyghan, from Hereford, AZ, is fun loving and always makes others feel important. When he is not playing soccer or baseball, you can find Keyghan collecting Pokemon cards or hanging out with his friends and little brother.
Conner, from Valdosta, GA, is an aspiring actor who is outgoing and energetic with style to match! You can spot this fashionisto pairing his favorite pair of skinny jeans with a fedora. Conner loves to cruise around town on his skateboard and rock out to Lady Gaga.
King, from Canyon Country, CA, loves to sport his Dallas Cowboys jersey while he dreams of being an NFL Cowboy himself. Until he turns pro, King spends his time playing soccer with his brothers, dancing to Hip-Hop and eating his favorite food – chicken nuggets.
Gray, from Holdrege, NE, may be the next Donald Trump. This southern-born Midwesterner dreams big and has found a knack for success with his art and toy sales, as well as his popular lemonade stands! When Gray isn’t beating his dad at chess, you can find him playing video games and football with his brother and neighbors.
Davian, from Lakewood Ranch, FL, is a sunglasses-wearing cool kid who takes Taekwondo and is learning to play the piano. When he isn’t playing video games with his brother, it’s safe to say that Davian is outside hanging at the beach, pool or park.
Meet America’s Fan Favorite:
For the second year in a row, Gap is giving away an award for America’s "Fan Favorite.” This year’s lucky winner is Elizabeth, from Ann Arbor, MI. Elizabeth received 18,707 of the 17.5 million Fan Favorite votes cast from Sept. 27 through Nov. 14. As the official “Fan Favorite,” Elizabeth has received a $1,000 Gap GiftCard.
About the Casting Call Contest:
From Sept. 27 to Oct. 24, parents across the country uploaded their favorite photos of their babies and kids wearing their favorite denim looks at gap.com/castingcall. Judges then narrowed down the pool of more than one million entrants to 20 finalists – 10 babies and 10 kids. Casting Call winners will be revealed in mid-January 2011.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, Canada, the United Kingdom, France, Ireland, Japan and China. In addition, Gap Inc. is expanding its global presence with franchise agreements in Asia, Australia, Europe, Latin America, and the Middle East. For more information, please visit www.gapinc.com.
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Katie O’Kane Kim Terry
SS+K for Gap Gap Marketing & PR