PIPERLIME IS THE NEWEST PARTNER FOR PROJECT RUNWAY
SAN FRANCISCO, July 14, 2010 -- Piperlime, the online shop known for the freshest styles in shoes, apparel, handbags and jewelry, is the newest retail sponsor of Lifetime’s Project Runway for season 8. The series is hosted by Heidi Klum and features 17 aspiring fashion designers competing to debut their collections during New York’s fashion week and win the chance to launch their own line.
“Project Runway captures the heart of fashion lovers everywhere. We cheer on the contestants, watch the celebrity judges and are inspired by the styles,” said Jennifer Gosselin, General Manager of Piperlime. “Piperlime is excited to be part of this celebration of creativity.”
As part of the collaboration, Piperlime has redesigned the series’ “Accessories Wall” by painting it their signature green and loading it with fashionable accessories for the designers to choose from to complete each challenge. They will also feature a shopable version of the “Piperlime Accessories Wall” on piperlime.com, giving customers a chance to buy the items featured on the show.
“We love shoes. We adore accessories. So it is especially meaningful that this partnership showcases that part of our brand’s heritage,” Gosselin continued.
Each week, Piperlime will also have exclusive video content from Project Runway, offering behind-the-scenes insight from each week’s challenge winner. The season’s winning designer will have a chance to design and sell an exclusive collection on piperlime.com.
“Piperlime always manages to find the best styles from the best brands. We’ve been in love with the site since it launched so the partnership with Project Runway was a natural fit,” said Lance Still, EVP of Promotions and Integrated Marketing for The Weinstein Company. “We are thrilled that Piperlime accepted the invitation to join us for season 8.”
The new season of Project Runway debuts on Thursday, July 29th at 9pm ET/PT on Lifetime.
Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Exclusive contributions from guest editors including celebrity stylist Rachel Zoe keep customers in fashion and in the know. Visit us at piperlime.com.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, the United Kingdom, Canada, France, Japan, Australia, and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.