Press Release

07/08/2009

FIND YOUR CENTER AT GAP'S PURE BODY STUDIO ON 5TH AVE

Inspired by Gap Body's Newest Line of Layering Essentials, Gap Opens the Pure Body Studio with Complimentary Yoga Lessons from Well-Known Instructors

SAN FRANCISCO – July 8, 2009 – With the economy in the can, April showers lasting through June and subway fare hikes, there has to be someway to find peace in this city. Enter Gap's Pure Body Studio – Zen central where yogis and yoginis can re-energize, or just shop for great layering tees. Located in Gap's rotating New York City concept store on 5th Ave., the space has been transformed into a place for shoppers to find a little peace in the big city, now through July 22.

In addition to Gap Body's newest line of ultimate layering essentials, the Pure Body Shop will also offer complimentary Saturday yoga classes with well-known yoga instructors, Ashley Turner and Sadie Nardini.

"Taking time to find peace, especially in a bustling city like New York, is an important exercise for staying true to yourself and yoga is a fantastic way to find that serenity," said Olivia Doyne, director, Gap Marketing. "We are so thrilled to offer the new Pure Body and bring a little piece of heaven to customer's wardrobes that can be effortlessly mixed and matched with all their favorite looks."

About Pure Body:
Pure Body is Gap Body's freshest line of layering tees made from beautiful lightweight cotton spandex. The soft and comfortable material fits close to the body without clinging or creasing, perfect for downward dog, lounging around or going out.

The Pure Body collection includes the Pure Short-sleeve Crew and V-neck T-shirts $16.50, the Pure Tank $14.50, the Pure Modal Hood $34.50, the Pure Foldover Pant $39.50 and the Pure Razorback Gown $19.50. Colors are primarily versatile neutrals reflecting the soft, second-skin feel of the line.

About the Free Yoga Lessons:
On Saturday, July 11and 18, Gap is offering complimentary, one-hour yoga lessons on a first-come, first-serve basis.  To keep the lessons intimate and provide a more one-on-one experience with the instructors, lessons will be limited to 12 participants per class and pre-reserved by calling 212-330-8080.

On both Saturdays, classes will be held at 10:00 a.m., 12:00 p.m., 2:00 p.m. and 4:00 p.m. In addition to a free lesson, participants will also receive a free Harmony yoga mat by JadeYoga. These environmentally friendly yoga mats retail for $59.95 and will be given to participants at each Saturday yoga lesson. Through its partnership with Trees for the Future, JadeYoga will be planting 200 trees in connection with this event.

For more information and to sign up for a complimentary yoga lesson, call 212-330-8080.

About the instructors:
LA-based yoga and meditation instructor, Ashley Turner, will be teaching four classes on Saturday, July 11, at Gap's Pure Body Studio. With a Master’s in Psychology, Ashley holds a bi-coastal private practice coaching industry leaders, models, and Hollywood creatives. She also teaches public classes at Exhale in LA and Pure Yoga in NYC.  Recently named “Who’s Who in Power Yoga” by Yoga Journal for the 2nd year in a row, Ashley is the creator of the new Element DVD "Yoga for Weightloss," as well as a forthcoming 10-set DVD series of "LIVE" yoga classes. On the faculty of Kripalu and Loyola Marymount University, Ashley is frequently quoted as a mind-body expert in numerous publications including Self, Women's Health and Outside, and she leads retreats and workshops worldwide. www.AshleyTurner.org

Popular Manhattan instructor, Sadie Nardini, will be teaching four workshops on Saturday, July 18, at the Pure Body Studio. She is the founder of Core Strength Vinyasa Yoga and the co-owner of The Fierce Club, a top yoga studio in New York City. In addition to her #1 on Amazon “Power Hour” and “Total Body Transformation and Weight Loss” DVD's, she is the "Core Strength" columnist for GaiamLife.com and writes a lifestyle and fitness blog for The Huffington Post. Sadie has been featured in the New York Times, Self Magazine, Body and Soul, Elle Magazine, Page Six and more.  Her classes are vigorous, transformative and accessible for any body! www.sadienardini.com

For more information on the instructors, please contact Ava Taylor at Yoga Artist Management Agency at 917-539-9659.

Details about the Pure Body Studio:

WHEN:            Wednesday, July 8 - Wednesday, June 22, 2009

Store Hours:            

Monday – Saturday: 10:00 a.m. – 9:00 p.m.
Sunday: 11:00 a.m. – 7:00 p.m.

Complimentary Yoga Lessons

Saturday, July 11 – Instructed by Ashley Turner

10:00 p.m       Pure Body, Mind & Soul (1hr.)
12:00 p.m       Pure Flow (1 hr.)
2:00 p.m         Pure Weightloss (1 hr.)
4:00 p.m         Pure Power (1 hr.)

*Ashley’s classes will be followed by a Q&A.

Saturday, July 18 – Instructed by Sadie Nardini

10:00 a.m       The Fierce Club Flow (1hr.)
12:00 p.m       Learning to Fly (1 hr.)
2:00 p.m         Bikini Boot Camp (1hr.)
4:00 p.m         Total Body Transformation (1 hr.)

For more information and to sign up for a complimentary yoga lesson, call 212-330-8080.

WHERE:         680 Fifth Avenue (between 53rd and 54th Streets), New York

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About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.

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