Press Release

03/17/2008

JUST IN TIME FOR SPRING, PIPERLIME INTRODUCES HANDBAGS


SAN FRANCISCO, March 17, 2008 -- Piperlime, the online shoe shop known for the hottest shoe styles and its exclusive fashion perspective, will bring the heat to handbags when it enters the category this spring. Piperlime will offer an edited assortment of “must have” handbags from brands including Marc by Marc Jacobs, Kooba, Furla, Botkier, Linea Pelle, Rafe New York, Jessica Simpson, Kenneth Cole and Puma. 

“Our customers have come to rely on Piperlime’s expertise and fashion advice, and they look to us to pull together the best shoe styles from the top brands season after season,” said Catherine Beaudoin, senior vice president and general manager of Piperlime. “Since our customers love handbags as well, this category is just a natural next step for Piperlime. We’re sure our customers will love the handbag shopping experience we’ve created – from their first click onto piperlime.com to the moment they open the distinctive Piperlime box at home.”

Piperlime has enhanced the online shoe shopping experience with headlines like “hot trends”, “designer favorites” and “fabulous finds” that allow customers to browse and shop according to their own fashion point-of-view. Additionally, Piperlime features exclusive fashion tips and product selections from celebrity stylists like Rachel Zoe that inspire customers to find the looks that are just right for them.

“Piperlime is right on trend with what I see in the fashion marketplace this season,” said Rachel Zoe. “They have a wonderful selection of shoes and bags in styles that are perfect for spring.”

Currently, Piperlime carries over 200 footwear brands for men, women and children, ranging from casual to designer and is adding nearly 40 handbag brands. Piperlime customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email. Gap, Banana Republic and Old Navy credit cards are welcome at Piperlime, and customers can earn and redeem reward points on the website. 

About Gap Inc. Direct
Gap Inc. Direct, the e-commerce division of Gap Inc., is one of the world's most popular specialty apparel e-commerce companies. Our portfolio of e-commerce websites consistently rank among the most frequently visited specialty apparel e-commerce destinations on the web.  Visit us online at gap.com, BananaRepublic.com, oldnavy.com and piperlime.com.

About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2007 sales were $15.8 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia, Europe, and the Middle East. For more information, please visit gapinc.com.

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