BANANA REPUBLIC DONATES ONE PERCENT OF SALES DURING EARTH WEEK TO BENEFIT THE ENVIRONMENT
The brand also unveils eco-friendly women’s and men’s collection on April 8
NEW YORK, April 2, 2008 – Banana Republic is pleased to announce its participation in Earth Week. From April 22nd thru April 27th, one percent of all in-store and online sales, up to $100,000, will be donated to The Trust for Public Land nonprofit organization to support their efforts in preserving urban spaces.
The Trust for Public Land is a national land conservation organization that conserves land for people to enjoy such as parks, community gardens, historic sites, rural lands and other natural places, ensuring livable communities for generations to come.
During Earth Week, Banana Republic customers are able to help in three different ways:
- Banana Republic will donate up to 1 percent of sales, up to $100,000, from purchases made between April 22 – 27 to The Trust for Public Land. This Earth Week initiative is the first step toward the brand’s $1 million commitment to The Trust for Public Land. Find out more at www.BananaRepublic.com/Earthweek.
- Customers can sign-up to volunteer at a Gap Inc. volunteer event in New York and San Francisco on April 27 alongside Banana Republic employees. Gap Foundation will coordinate regional volunteer activities for employees and customers that will focus on community-based restoration in parks and urban spaces in underserved areas in both cities. Sign up at www.BananaRepublic.com/Earthweek.
-Or, customers can donate directly to The Trust for Public Land at www.Banana Republic.com/Earthweek.
“Banana Republic is dedicated to reducing our environmental impact - and we think this is a solid first step,” said Banana Republic president Jack Calhoun. “We’re strengthening our commitment to sustainability by promoting a cause that is authentic and relevant to our customers.”
Banana Republic is proud to also unveil a summer collection of eco-friendly clothes for men and women. In stores on April 8, the 50-piece collection will be made from a variety of renewable of sustainable fabrics, including bamboo, organic linen, cotton and denim, and soy/silk knit blends. The full collection will be available at select stores in the U.S. while select pieces of the eco-friendly collection will be available throughout our U.S. and Japan stores.
About The Trust for Public Land
The Trust for Public Land (TPL) is a national, nonprofit, land conservation organization that conserves land for people to enjoy as parks, community gardens, historic sites, rural lands, and other natural places, ensuring livable communities for generations to come. Since 1972, TPL has worked with willing landowners, community groups, and national, state, and local agencies to complete more than 3,500 land conservation projects in 47 states, protecting more than 2 million acres. Since 1994, TPL has helped states and communities craft and pass over 330 ballot measures, generating almost $25 billion in new conservation-related funding. Visit tpl.org.
About Banana Republic
Banana Republic is a global accessible luxury brand that delivers the best in city style. Characterized by elevated design and luxurious fabrications, the Banana Republic lifestyle collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. (NYSE: GPS), can be found at over 500 retail locations in the United States, Canada, the UK and Japan, BananaRepublic.com, or (888) BR-STYLE.