JUNK FOOD LOVES GAPKIDS
GapKids and Junk Food Clothing Launch Co-Branded Line of Vintage Tees for Kids
Los Angeles – November 13, 2007- GapKids, one of the world’s largest specialty retailers for kids, and Junk Food Clothing, the premier apparel company, today launched a co-branded line of vintage tees in select GapKids stores nationwide. The new apparel line – “Junk Food Loves GapKids” – consists of a variety of popular Junkfood Clothing designs, including Hello Kitty, Peanuts, DC Comics, Star Wars, Twister, Lemon Heads and Little Miss.
“Junk Food is known for our retro-inspired products, and GapKids is part of one of the most relevant, iconic brands of our time,” said Natalie Grof, founder and CEO of Junk Food Clothing. “By combining forces, we’re bringing GapKids customers a new assortment of hip yet comfortable T-shirts. This line represents exactly what our customers have come to expect and love from both of us.”
Just in time for the Holidays, the “Junk Food Loves GapKids” line features great fitting T-shirts for both boys and girls. Available in a range of styles – short-sleeve, long-sleeve, raglans and thermal bodies – the T-shirts range in price from $22.50 to $26.50. Each T-shirt is made of a cotton blend, providing a comfortable and great fit.
“Graphic tees are one of the hottest trends in children’s apparel right now, and Junk Food’s vintage designs are something that both kids and their parents connect with,” said Pam Wallack, president of babyGap and GapKids. “We can’t wait for our customers to enjoy these innovative T-shirts.”
About Junk Food Clothing
Founded in 1998 by designers Natalie Grof and Blaine Halvorson, Junk Food has garnered world wide recognition as an influential brand of casual lifestyle clothing. It’s soft, weathered fabrications incorporate retro and contemporary pop culture images as well as original artwork. Junk Food, with its loyal celebrity following, has made waves in the image-savvy junior market, while attracting trend –conscious adults and aspirational members of the youth sector.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit gapinc.com.