TAKE OFF IN COLOR WITH GAP AND VESPA THIS HOLIDAY SEASON
Gap and Vespa Team Up to Introduce the 2007 Limited Edition Vespa LX 50 in a Custom “Crazy Stripe” Design by Gap
SAN FRANCISCO – November 5, 2007 – This holiday, for the first time, Gap and Vespa have partnered to design the ultimate gift for that special someone on your list – the 2007 Limited Edition Vespa LX 50 in a custom “Crazy Stripe” design by Gap. This collaboration is a first for Gap and brings together two brands known for classic style, Vespa as a symbol of Italian style and elegance and Gap as the brand known for classic, casual American design.
“To celebrate Gap’s iconic crazy stripe this holiday, we wanted to create a unique gift for the person on your list who has everything,” said Marka Hansen, president, Gap North America. “Our partnership with Vespa presented the perfect opportunity to surprise our customers with a special, unexpected gift idea for this special time of year.”
This 2007 Limited Edition Vespa LX 50 in the Crazy Stripe design represents a new spin on the classic Vespa scooter and continues to incorporate the core values of Vespa – eco-friendly engineering, passion, individualism, and integrity – in a stylish mode of transportation.
Beginning November 8, details on how to purchase this unique gift will be available exclusively online at www.gap.com/vespa. The 2007 Limited Edition Vespa LX 50 retails for $5,999 and will be available while supplies last or by special order until December 23, 2007.
Holiday shoppers in New York, San Francisco, Los Angeles, Chicago, and Las Vegas will have the opportunity to check out the 2007 Limited Edition Vespa LX 50 on display in select Gap stores from November 15 to December 3, 2007. Customers interested in purchasing this special Vespa LX 50 can visit www.gap.com/vespa for purchasing details. To find a local Vespa USA dealer and for complete Vespa LX 50 information, visit www.VespaUSA.com.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit gapinc.com.
About The Piaggio Group
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy, the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. With seven production facilities, five Research & Development centers, over 6,300 employees in 50 countries and an annual production of more than 680,000 vehicles, the Piaggio Group has a consolidated leadership in the European 2-wheeler market. Piaggio ended 2006 with more than 300 dealers in the US, and an over 20 percent share of the US scooter market for Piaggio and Vespa scooters.
Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Moto Guzzi and Scarabeo brands. The Piaggio Group is controlled by Immsi S.p.A., an industrial and services holding listed on the Milan Stock Exchange, and is headed by Chairman and CEO, Roberto Colaninno. As of July 11th, 2006, Piaggio & C. S.p.A.’s ordinary shares are listed on the Milan Stock Exchange (Borsa Italiana).
Across its more than 120-year history, the Group has been active in almost every area of transport including: naval fittings; the construction of locomotives and rolling stock; engines for the aeronautics sector; seaplanes; and civil and military aircraft. Since the introduction of the Vespa scooter in 1946, Piaggio has led the way in meeting the growing demand for personal mobility. A universally recognized symbol of Italian style, Vespa is an outstanding success story with more than 16 million scooters produced to date. In addition, at the end of 2004, Piaggio acquired two prestigious brands, Moto Guzzi and Aprilia.