Press Release

10/01/2007

GAP ANNOUNCES INTRODUCTION OF SECOND ANNUAL GAP CASTING CALL FOR KIDS AND BABY

babyGap and GapKids partner with KODAK Gallery to launch nationwide search to find America’s cutest kids and babies

SAN FRANCISCO – October 1, 2007 – This fall, the search is on for the next babyGap and GapKids models! babyGap and GapKids are inviting babies (ages 4 and under) and kids (ages 5-12 years) across the country to enter the Gap Casting Call – a nationwide contest giving children the chance to become the next face of babyGap and GapKids. Gap is teaming up with KODAK Gallery, the leading online photo service, to find the most adorable, charming and personality-filled children to be the next babyGap and GapKids models.

“With more than 360,000 entries, our casting call contest for babies last year was such an overwhelming success that we decided to make it bigger and better than ever this year,” said Jacquie Lenart, Vice President of Gap Marketing. “We’re excited to expand the search this year to include kids as well as babies and can’t wait to find out who our next babyGap and GapKids models will be.” 

From October 1 to October 24, parents across the country are encouraged to visit gap.com where they can access a link to the KODAK Gallery Contest Site and upload their favorite photo of their child for a chance to be featured in an upcoming babyGap or GapKids campaign. Visit gap.com/castingcall to view a selection of entries and photos showcased in the Casting Call gallery. During the contest entry period, Gap and KODAK Gallery are offering special offers for all valid entries so no one will walk away empty handed! 

Once all contest entries are received, judges will narrow down the contestants to twenty finalists – 10 babies (5 girls and 5 boys) for babyGap and 10 kids (5 girls and 5 boys) for GapKids. These twenty finalists will be flown to San Francisco to participate in a Gap photo shoot and will receive prize packages, including special gifts from babyGap, GapKids, KODAK Gallery and O, The Oprah Magazine.

On November 20, the twenty finalists will be announced and voting begins. It will be up to America to place their votes and decide who will be the next babyGap and GapKids models to be featured in a 2008 campaign. To see the finalists’ winning photos and place your vote, go to gap.com/castingcall any time from November 20 through December 15. The winners will be selected in late December and announced in January.

Four children will be selected as winners of the Gap Casting Call – one baby girl and one baby boy for babyGap and one girl and one boy for GapKids. The winners will be featured in the windows of babyGap and GapKids stores nationwide and will receive other incredible prizes including an appearance on the Rachael Ray show, a year’s supply of babyGap or GapKids clothing, a KODAK digital camera prize pack and more!

Be sure to tune in to the Rachael Ray show on October 8, 2007 as Rachael joins Gap for the official Gap Casting Call kick off, and make sure to check back in with Rachael in January 2008 as she reveals the Gap Casting Call Contest winners.

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