BABYGAP DELIVERS NEW (PRODUCT) RED™ BODYSUIT COLLECTION: DELIVE(RED), DIAPE(RED), ADO(RED), ADMI(RED) and INSPI(RED)
babyGap (PRODUCT) RED Collection Designed to Help Eliminate AIDS in Africa
SAN FRANCISCO – May 1, 2007 – babyGap is proud to announce the latest addition to the (PRODUCT) RED family – a new, limited edition collection of babyGap (PRODUCT) RED bodysuits. As part of Gap’s global partnership with (PRODUCT) RED, half of the profits from the sales of the babyGap (PRODUCT) RED bodysuits will be go directly to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa. The contribution to the Global Fund for the purchase of each bodysuit can cover the cost of more than ten treatments to help prevent the transmission of HIV from mother to child (at the time of birth). This special delivery of the first ever babyGap (PRODUCT) RED items arrives in select babyGap stores and online at babygap.com on May 1, just in time for Mother’s Day.
“Gap is proud to be a partner of (PRODUCT) RED and we’re excited to introduce our first babyGap item for (PRODUCT) RED,” said Pam Wallack, president of babyGap Brand. “Our new babyGap (PRODUCT) RED bodysuits are not only an adorable gift option, but more importantly provide a unique opportunity for our customers to help make a real difference in the lives of mothers and children in Africa.”
The babyGap (PRODUCT) RED bodysuit collection features five different styles, each incorporating a playful “(RED)” word that pays homage to baby. The words printed on each bodysuit in the collection include DELIVE(RED), DIAPE(RED), ADO(RED), ADMI(RED) and INSPI(RED). Each unisex, short-sleeved bodysuit is made of 100 percent soft, lightweight knit cotton and retails for $15. The collection includes four colors – cinnabar red, olive green, off-white and coal black – and five sizes (0-3 months, 3-6 months, 6-12 months, 12-18 months and 18-24 months). Each bodysuit features lap shoulders and bottom snaps for easy, comfortable dressing.
Founded by Bono and Bobby Shriver, (RED) is a groundbreaking initiative that marries the private sector of business with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. To do this, (RED) harnesses the power of some of the world’s most iconic brands including Gap, Converse, Emporio Armani, Apple and Motorola – the first companies to partner with (RED).
Please visit www.gap.com/red and www.gapinc.com/red for more information about Gap (PRODUCT) RED and JOINRED.COM for more information about (RED) and (PRODUCT) RED.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit gapinc.com.
About (RED) and (PRODUCT) RED
(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Giorgio Armani, and Motorola. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US. WWW.JOINRED.COM
About the Global Fund
The Global Fund to fight AIDS, Tuberculosis and Malaria is a unique global public-private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. The Global Fund finances one fifth of all global efforts to stop AIDS and two thirds of global expenditure against tuberculosis and malaria.