STEP INTO A STAR'S SHOES WITH PIPERLIME
Gap Inc.'s Fresh Online Shoe Shop Hosts Celebrity Footwear Auction with Shoes from Jessica Simpson, Sharon Stone, Mandy Moore and many more; Proceeds Benefit Charitable Organization Soles4Souls
SAN FRANCISCO, May 2, 2007 -- If you've ever wanted to know what it's like to walk a mile in a celebrity's shoes, now's your chance. Piperlime, a fresh online shoe shop from Gap Inc. (NYSE: GPS) , today announced that it will host an online celebrity shoe auction to benefit its exclusive charitable partner, Soles4Souls.
Piperlime worked with dozens of Hollywood's hottest celebrities to autograph and donate their fabulous footwear for the auction, which can be accessed online at http://www.piperlime.com/. Bidding begins Thursday, May 3 and concludes on Monday, May 14.
The auction features new and gently-used shoes donated by nearly 30 influential celebrities and athletes, including Lucy Liu, Jessica Simpson, Mischa Barton, Rosario Dawson, Mandy Moore, Alonzo Mourning, Haylie Duff, Joely Fisher, Wayne Gretzky, Mariska Hargitay, Teri Hatcher, Eric Mabius, Vanessa Minnillo, Parker Posey, Jamie-Lynn Sigler, Sharon Stone and Rachel Zoe.
"We're thrilled to help further the cause of Soles4Souls, an organization that has a remarkable, direct impact on millions of people throughout the world," said Catherine Beaudoin, Senior Vice President and General Manager of Piperlime. "It's also gratifying to see the generosity displayed by our roster of celebrities, and we thank them for their donations."
One hundred percent of the auction's proceeds will go to Soles4Souls, a unique non-profit organization whose simple mission is to impact as many lives as possible with the gift of shoes. Since its inception two years ago, Soles4Souls has collected and distributed millions of pairs of new and gently- used footwear to those in need.
"We are deeply touched by the kindness displayed by Piperlime, as well as that of the many celebrities who have agreed to participate in this auction," said Wayne Elsey, founder and CEO, Soles4Souls. "Piperlime's celebrity shoe auction will help us further our mission to impact as many lives as possible with the gift of shoes."
The auction is being managed on eBay Giving Works by Auction Cause, a premier online auction management agency specializing in high profile design, strategy, and cause marketing for corporations and nonprofits worldwide.
Piperlime, a fresh online shoe shop from Gap Inc., offers its customers a hand-picked assortment of more than 150 of the best brands in footwear for women, men and kids, and keeps them in the know with fashion advice from leading style authorities. Free shipping and free returns are standard at Piperlime. Stop by http://www.piperlime.com/ today.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Forth & Towne and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit http://gapinc.com/.
Nashville-based Soles4Souls(TM) facilitates the donations of new and gently-used shoes, which are used to aid the hurting worldwide. Shoe companies, retailers, and individuals can help by donating shoes, donating money, hosting a shoe drive or volunteering their time. Soles4Souls is a 501(c)(3) recognized by the IRS. For more information, visit http://www.soles4souls.org/ or call (866) 521-SHOE.