OLD NAVY INTRODUCES THE LATEST TRENDS IN DENIM AND FRESH SILHOUETTES FOR FALL 2007
SAN FRANCISCO, July 17, 2007 – With an increasingly fashion-forward focus, Old Navy debuts its Fall 2007 line in stores, featuring trends that will define the look of the season. From brightly colored denim and wide-leg jeans, to a range of tops and jackets in trapeze silhouettes, Old Navy offers looks that can be mixed and matched for an instant style update.
Modern Denim Fits
Fit is the most important factor for women when it comes to finding the right jeans. For Fall 2007 Old Navy introduces three new jean fits that stores will carry all year long. Each season customers can look for the latest styles and washes created from superior quality denim, in each new fit, so every woman can find jeans that flatter her figure.
The new fits are the Diva, the Flirt and the Sweetheart. All three fits emphasize the feminine form with different rises. The Diva struts her stuff with a sexy low-rise waist and a body hugging fit. The Flirt gets double takes in her modern but classic fit with a medium rise, and the Sweetheart wins hearts over with a casual fit and fashionable higher rise.
In the boldest trend in denim, Old Navy offers a fresh and colorful twist on classic blue with colored jeans. Brighten your day by adding a punch of color to your wardrobe with Old Navy’s Skinny Denim ($29.50) in crimson red, yellow, gunmetal grey, cobalt blue, and pastel purple. An alternative to the skinny jean and a sophisticated new style for fall is the Wide-Leg Denim Trouser ($34.50).
The newest shape of the season, seen in everything from tops and dresses to jackets, is the body-flattering trapeze or swing silhouette. Old Navy has a line of T-Shirt Dresses ($19.50) and Striped Knit Dresses in these swinging shapes ($24.50) to update your wardrobe. For a fresh look, pair Old Navy’s Trapeze Peacoat ($34.50) with a T-shirt dress or skinny jeans.
Casual cool defines the men’s look for fall. Old Navy’s limited edition denim ($39.50-$49.50) paired with cozy sweaters and suede crews ($14.50) combine style with comfort. Blazers in twill and corduroy styles ($39.50-$44.50) will keep men feeling warm and looking cool.
Since 1994, Old Navy has brought customers on-trend apparel and accessories at amazing prices, all in a fun, energizing shopping environment. From graphic tees and cargos to the latest styles and washes in denim, Old Navy delivers fashion moments for women, men, kids and babies. Women’s Plus is now available exclusively online at oldnavy.com. Old Navy is a division of Gap Inc.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit gapinc.com.