GAP REDEFINES HOLIDAY GREETINGS WITH LAUNCH OF GAPTIDINGS
Gap Invites You to Create Personalized Holiday Video Greetings at gaptidings.yahoo.com
SAN FRANCISCO – November 19, 2007 – This season, Gap is redefining the classic holiday greeting by bringing it online. Consumers around the country are invited to record festive, funny and heart warming video greetings and post them online to share with family and friends at gaptidings.yahoo.com. From now until the end of the year, you can record your own video greeting, personalize it and surprise someone special with a fun, new way to say happy holidays.
“To celebrate the season, we wanted to create an entertaining, interactive way for people to share the excitement and spirit of the holidays with their loved ones,” said Marka Hansen, president, Gap North America.
“GapTIDINGS is a clever way for Gap to empower consumers to reach out to loved ones around the holidays with personalized video messages,” said Conn Fishburn, Director of Social Media Strategy, Yahoo! “It enables them to develop a deeper connection with their customers in a fun, engaging way.”
At gaptidings.yahoo.com, you can search, watch and share original video greetings created by people around the country including some of Gap’s favorite celebrities. The site features hilarious and heart felt greetings by celebrities featured in Gap’s holiday ad campaign, including comedic duo Amy Poehler and Will Arnett, actress Angie Harmon Sehorn and her husband Jason Sehorn, and actor James Marsden.
You can also check out “Top-Rated Greetings,” which are selected by viewers’ votes, as well as “Featured Favorites,” Gap’s picks for the most creative and original video greetings. By voting for your favorite videos you, along with a panel of judges, will help decide who will win one of three 2007 Limited Edition Vespa LX50 scooters in a custom Crazy Stripe design by Gap. This exclusive Vespa retails for $5999 and will only be available this holiday season.
To bring the GapTIDINGS experience to life, a mobile recording studio will travel to holiday hotspots throughout New York City beginning November 23 until December 12, 2007. Take a break from busy holiday shopping and visit the GapTIDINGS mobile studio to record a festive holiday greeting and enter for a chance to win a 2007 Limited Edition Vespa LX50. A GapTIDINGS production team will be at each event to provide inspiration and tips to help you create the perfect holiday greeting and show you how to share it with your friends and family. The dates and locations for the GapTIDINGS New York City Tour are:
DATE TIME LOCATION
Fri., November 23, 2007 1:00 - 8:00 PM Rockefeller Center (50th Street & 5th Ave.)
Sat., November 24, 2007 1:00 - 8:00 PM South Street Seaport
Wed., November 28, 2007 1:00 - 8:00 PM Union Square Holiday Market
Sat., December 1, 2007 1:00 - 8:00 PM SoHo (Prince & Green Streets)
Wed., December 5, 2007 1:00 - 8:00 PM SoHo (Prince & Green Streets)
Sat., December 8, 2007 1:00 - 8:00 PM Union Square Holiday Market
Wed., December 12, 2007 1:00 - 8:00 PM 17th Street & 5th Ave.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit gapinc.com.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal.