Press Release

05/18/2007

THE DISCOVERY CONTINUES… INTRODUCING THE MALACHITE AND CORDOVAN FRAGRANCES FROM BANANA REPUBLIC


You hadn’t seen one another in years, yet it was as though no time had passed. It was on that day, the day you arrived overseas, that you went to that bustling marketplace and first saw it. Its color grabbed hold of you from the other end of the square. Its unusual texture felt strange underneath your fingertips. You knew you had found it. Today it sits in your living room, a physical memory of your exotic journey, a reminder of the memories the two of you share. It’s treasures like this that tell your story.

Modern souls such as you are the reason why Banana Republic created its soul-stirring Discover Collection of fragrances. Every aspect of the line – from the scents and the bottles to the outer packaging – is designed for exploration, creating a unique olfactive journey unlike any other. Even though you already have your favorite scents from the Collection, Banana Republic would like to pay tribute to journeys of discovery that are ongoing – ones that evolve and deepen. With this inspiration, Banana Republic is proud to introduce two NEW fragrances – Malachite for women and Cordovan for men – for you to discover.

Both of these new scents are complex and layered, inviting the wearer on a deep exploration of fragrance that is at once sensual and soulful. In keeping with the tradition of the Discover Collection, Banana Republic named these fragrances after luxurious natural materials that represent the ultimate in femininity and masculinity, respectively, and instantly bring to mind a unique color and texture. These descriptive names set the tone of each fragrance as one begins to explore the outer packaging. The two new fragrances each sit inside a dramatic signature keepsake box, the signature of the FiFi finalist Discover Collection, which is carved entirely of natural wood and serves as a testament to the high-end craftsmanship and adoration of natural materials. Cutting through these boxes is an embedded colored band that represents the spirit of the fragrance that is inside (Malachite has a green band and Cordovan has a copper one).

The wood boxes, which are held together by a cutting-edge magnetic mechanism, click apart to reveal a uniquely-shaped glass bottle sitting inside, a surprising juxtaposition of natural textures that celebrates balance and duality as only Banana Republic can. The bottles of these two scents are even more dramatic than those of the first five fragrances, as Banana Republic has crafted each out of rich, jewel-toned glass, rather than clear glass. They have the same deep and mysterious hues as the natural materials for which they are named – dark green for Malachite and rich red for Cordovan.

With bottle in hand, it’s time to discover each fragrance…

MALACHITE (for women)
Think: Radiant grace.
Fragrance Family: Floral-Floral
Key Notes: Water Hyacinth, Imperial Peony, Sandalwood
Band/Bottle Color: Deep Dark Green
Wood: An oval warm brown box, which is natural pine
Bottle Shape: An egg

CORDOVAN (for men)
Think: Rugged masculinity
Fragrance Family: Modern Woody
Key Notes: Leafy Green Fig, Raw Nutmeg, Vintage Leather
Band/Bottle Color: Brown/Cordovan Red
Wood: A pine wood box, stained in cherry wood color
Bottle Shape: An old-fashioned inkwell

Malachite is $62.00 for 100mL, $48 for 50mL, and $28.00 for 20mL. Cordovan is $58.00 for 100mL and $45.00 for 50 mL. Both will be available beginning September online at www.bananarepublic.com and in Banana Republic stores nationwide and in Japan.

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