Growth & Innovation

American style is reaching new geographies, as Gap Inc.’s omni-channel shopping and brands grow across the globe.


The "beautiful jewel box" in the heart of San Francisco's Fillmore district is Intermix's newest storefront


Charitable giving can now be a seamless part of shopping Gap Inc. brands online. See some of the team who collaborated across timezones to bring the donation option and experience about.


INTERMIX recently opened the doors to its first concept shop in the Meatpacking District of New York City. See how the retail space also serves as a testing ground.


What do you do when your favorite pair of jeans has worn thin? There's an Earth-friendly option: recycle them into something entirely different.


Go ahead — drink coffee, eat pasta, go to barbecues ... and wear white. Stay stain-free in Old Navy’s newest innovation: Stay White jeans.



Move seamlessly through the day with Athleta’s remarkable Remarkawool.


The ‘Unstinkable’ tee

Athleta's new T-shirt will see you through any activity under the sun, with revolutionary new "unstinkable" fabric.


Gap x Virgin Hotels

Purchase anything you forgot to pack for your big trip — all from the privacy of your hotel room — with Virgin Hotels' exclusive partnership with Gap.


India welcomes Gap

Gap's official entry into India launched a franchise record-breaking turnout, with more than 2,500 people lined up to be among the first to shop the new Delhi store.  


Digital-savvy stores

How digital is reshaping the storefront and putting customers first.


Wearables you’ll actually want to wear

Accessories will soon serve people in ways never before imagined, as Intel strives to close the current gap between functionality and fashion.


Art of innovation

Gap Inc.'s Art Peck makes Fast Company's list of Most Creative People.

Hello, Austria!

Gap opened its first store in Austria -- Gap's 50th country.


Outpacing competitors

Art Peck talks innovation with CNBC’s Fast Money.


Gap unveils a pilot DressingRoom app by Gap, created to help customers virtually “try on" clothing through a smartphone, Augmented Reality experience.


Banana Republic’s stylish partners

Check out the latest looks from Banana Republic's trendy style partners including hats by Eugenia Kim and handbags by August.  


Banana Republic lets shoppers buy some items appearing in the brand's New York Fashion Week show straight off the runway. Its direct-to-consumer program features a curated collection of limited-edition Fall 2016 styles.


‘Unstinkable’ innovations

Athleta's Tracy Byrnes, the brand's Sr. Manager of Innovation and Product Information, gives us the lowdown on how wicking technology keeps activewear dry, odor free and ready for your next challenge. Read the whole story about "unstinkable" fabric on The Wall Street Journal.




Take to the trails with Athleta’s Fit Lab team to learn what goes into making (and testing) your new favorite hiking tights.

Read more news about Growth & Innovation at Gap Inc.


Old Navy’s innovation

Biz Bash names Old Navy one of its Top 10 Innovative Brands, citing its whimsical activations in the physical and digital space.


Designed, cut, sewn and sold in the U.S.

Banana Republic taps into the hottest home-grown talent for a new line hitting stores next spring.

Here's your sneak peek of the exclusive collection from designer Timo Weiland.


What’s your emoji?

Find your emoji-inspired flip-flops with Old Navy's new Emoodji campaign. You might win a free pair, or even a summer vacation!


Styling app

New digital device helps Banana Republic customers pick the perfect look.


Digital fashion spread

Old Navy and Banana Republic are among initial advertisers to try out Instagram's new carousel ad.


Shopping BR’s latest curated canvas

Housed within an early-1900s-era, two-story Beaux Arts-style structure typical of New York, Banana Republic's newest flagship provides a kind of canvas designed to make product pop.


Provocative partnership

Banana Republic teams up with Hot Dudes Reading for a new promotional campaign on Instagram.


Virtual shopper

Gap equips more of its stores with mobile devices to mimic the flagship store experience.


Athleta's new innovative fabric offers true 360-degree stretch in both length and width. Integrating this technology into designs tailored to maximize the performance potential delivers a collection designed for dynamic performance — helping the wearer feel great while she trains harder.


Find out why Banana Republic customers are loving Pinterest.


How do you nurture a new generation of active, healthy and confident women? By empowering girls to be just as active, healthy and confident as their role models.

Athleta Girl, the brand's newest clothing line, is available online and in select stores now.


Blueprints for the future of denim

Denim mills highlight trends and innovations coming in 2016.


Retail 3.0

Fast Company talks with CEO Art Peck about the future of retail.


From Instagram to your closet

How to buy your favorite looks from Gap and Old Navy on Instagram.


Our year, remixed

Explore some of Gap Inc.'s favorite moments from 2014.


100 stores in China

Gap Inc. has surpassed 100 Gap stores across mainland China, Hong Kong and Taiwan.


20 years of Gap Outlet

From a single Ventura County store to hundreds of stores and thousands of employees, Gap Outlet celebrated two decades.

Miami in 38 seconds

Watch the timelapse creation of the 19,000-square-foot flagship Gap store.

Gap + Brasil

VIDEO: Gap rolls into Rio De Janeiro. And we're just getting started.


Ni Hao, new Gap stores

Gap China had 80 stores as of 2013, and expanded into Taiwan.

Shopping gets easier

Beat the holiday crush with Order in Store, in about 1,000 U.S. Old Navy, Gap, Banana Republic and Athleta stores.  


Lucky No. 7

Beijing welcomes Old Navy as the brand launches its seventh store in China.