We love to tell stories, whether they're about a new store opening, our mission to become the world's favorite for American style, or our founders and their promise to "do more than sell clothes." Here, you'll find our favorite stories.


Our year in review

Explore some of Gap Inc.'s favorite moments from 2014, remixed for a fresh take.

Read more Growth & Innovation news.


Since 1969, we have been committed to advancing the lives of people around the world by doing more than selling clothes. Learn more:


View More

Summer mindstate

Gap employee Amy Stone takes her personal lifestyle blog to the next level in “After Hours” — a new series showcasing the creative, passionate people that make Gap Inc.

Read more People & Passion news.

Our Brands

Learn about our iconic portfolio of brands.