Stories

We love to tell stories, whether they're about a new store opening, our mission to become the world's favorite for American style, or our founders and their promise to "do more than sell clothes." Here, you'll find our favorite stories.

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We're expanding, bringing our
American style to customers online
and in hundreds of stores. Read
more about our global growth.

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We're increasing the minimum hourly rate for our U.S. employees. Learn more: www.gapinc.com/domore

aDressed

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With our talent and resources, we’re driving innovation that works best for our customers. Read more about fashion & innovation.

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We asked our customers to share insight into their favorite outfits. Here's what they said.

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We wear our passion proudly. In our stores and communities, being involved continually inspires us - and is always in style. See if you agree.

Our Brands

Learn about our iconic portfolio of brands.

Gap Outlet
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