Archive for December 2011

    December 23, 2011 11:10 AM by Sue Kwon

    Holiday Greetings from the Gap Inc. Blog Squad

    Phew… What a year!  The gapinc.com aDressed blog launched at the start of 2011 and we are proud to say we have told more than 100 stories that we hope gave unique insight into our company and the people who work here.

    Many of our employees shared their words and photos. And many of you shared feedback.   We thank you all for the support.  But, we want more – more comments, more ideas, and more friends in our community next year. So, whether you are an employee, customer, journalist, partner, or curious onlooker…  join Gap Inc. on Facebook and Twitter if you haven’t already. And, bookmark the blog!

    We have a lot more “behind the scenes” stories to tell…

    Until we return in 2012…  stay safe, healthy and happy. And enjoy our Blog Squad jibjab Holiday Card.  (What are you waiting for? Click on it. There’s singing and dancing involved.)

     

    December 23, 2011 11:10 AM by The Blog Squad

    Holiday Greetings from the Gap Inc. Blog Squad


    Phew… What a year!  The gapinc.com aDressed blog launched at the start of 2011 and we are proud to say we have told more than 100 stories that we hope gave unique insight into our company and the people who work here.

    Many of our employees shared their words and photos. And many of you shared feedback.   We thank you all for the support.  But, we want more – more comments, more ideas, and more friends in our community next year. So, whether you are an employee, customer, journalist, partner, or curious onlooker…  join Gap Inc. on Facebook and Twitter if you haven’t already. And, bookmark the blog!

    We have a lot more “behind the scenes” stories to tell…

    Until we return in 2012…  stay safe, healthy and happy. And enjoy our Blog Squad jibjab Holiday Card.  (What are you waiting for? Click on it. There’s singing and dancing involved.)

     

    December 23, 2011 10:56 AM by Charlotte Murphy, Banana Republic

    Banana Republic shows how airline baggage can bring holiday joy!


    I don’t know about you, but I’ve never known airline baggage to come with a lot of joy. In fact, handling fees and a backache is what most of us are used to.  But Banana Republic changed that for a lucky group of travelers.

    We worked with our friends at Virgin America to spread holiday spirit and smiles to a plane-full of passengers traveling from Chicago to San Francisco.

    Instead of seeing their luggage come down the conveyor belt, our BR volunteers sent down bright red holiday packages containing personalized gifts from Banana Republic.

    Forget the “No Peeking” rule!  The surprised and giddy travelers –including families, business travelers, and even a returning U.S. serviceman - opened the boxes to find hats, scarves, and gloves that are currently on holiday display in stores.

    The rare moment was captured on cam.  You’ve gotta check out the video and share it too to spread some holiday joy.  Travel safe and best wishes from Banana Republic! 

     

    December 21, 2011 3:57 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    Cacky's Holiday Gift Ideas


    Christmas is around the corner and I’ve still got a little ways to go with my holiday shopping.

    The good news is, I already know what I’m going to get everyone. In fact, this week, I shared my holiday shopping list with Gap Mag.

    So, if you’re feeling a little behind (Don’t worry, you’re not alone) and aren’t sure what to get, be sure to check out my picks along with some of Gap’s other “tastemaker friends.”

    And just in case you can’t make it to the stores or missed the last day to ship in time for Christmas, here’s one more idea - Send an electronic options gift card!

    Not only is it guaranteed to be on time, but your friends and family can pick out their own gift at any of our brands (Gap, Old Navy, Banana Republic, Piperlime, Athleta).

    And, remember. If you need more tips for putting your holiday shopping into overdrive, visit ShopYourselfSocial.com.

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

     

    December 14, 2011 10:40 AM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    Shop ‘Til You Drop – From Your Smart Phone?


    Fun fact about mobile shopping…

    According to the National Retail Federation, more than one-quarter of Americans with tablet or smart phone services said they have or will purchase gifts with their devices this season. Also, thirty seven percent said they have done their holiday shopping research from these devices.

    I don’t know about you, but I definitely fall into this group. With only three weeks until Christmas, I love being able to use my iPad and smartphone to pre-shop brands - like Gap, Old Navy, Banana Republic, Athleta, and Piperlime. With mobile optimized sites, it’s really easy for me to do holiday shopping research and make purchases when I’m not near a computer, but have some time on my hands.

    What’s “mobile optimized”? Essentially, it makes sure you can have the same experience you would have at the computer on your phone. The site is as easy to ready, navigate, and purchase from. Check out this video to see how it works. You’ll be shopping straight from your phone in no time!

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

     

    December 12, 2011 7:01 PM by Harry Bader, director of Creative Services, BR

    How We Create Our Holiday Windows


    Trying to find a six-foot nutcracker to put in our store windows … that’s the kind of thing our team thinks about when we dream up our holiday storefront windows. It’s a lot of work that begins, each year, in March. (Yes, as in eight months in advance.)

    As a starting point, earlier in the year, we look at the clothes, and the marketing campaign mood boards, for inspiration.

    As a creative team, our goal was to do a modern take on traditional holiday. We also wanted to reflect the joy and emotion of the season and, most importantly, capture people’s attention as they walk by our stores.

    This year’s holiday campaign is very graphic. We used the joyful images from our advertising campaign – and the color red, lots of red – and combined them with traditional holiday themes, like ornaments, candy and nutcrackers. That transformed our store windows into our holiday story.

    Store windows are a powerful way to tell a story. We wanted to make the windows a strong creative statement – but we were worried that putting 500 ornaments in a window would be too much work for our store teams. So we set the windows ourselves, in the studio, to get a sense of how it would affect our store employees; in the end, they ended up nailing our vision easily.

    This year, we did two different versions of our windows – one before Black Friday, a party theme, and one after, which is a gifting story.  

    I’ve been imagining Christmas windows for over 20 years; I’ve never done the same thing twice. Our windows have a great Holiday feeling with that Banana touch, and framing the windows in red lights just adds to the magic when you stroll by at night.



    December 8, 2011 11:32 AM by Danielle Samaniego

    Morocco, Gap and BR

    You know it’s a worthy opening when your first customer ends up being no less than Jennifer “J-Lo” Lopez.

    Yahoo News is reporting that the pop-diva was the first customer at the brand new Morocco Mall in Casablanca.

    That’s where Gap and Banana Republic teams just opened Gap Inc.’s first two stores in Africa. Customers can find Gap, GapKids, and babyGap collections on hand while Banana Republic will carry both the men’s and women’s lines.

    Personally, I’m impressed Lopez not only managed to rock out a private performance (check out this video!) for grand-opening guests with all the glitz and glamour the diva is known for, but then she made sure she had time to shop!

    And why wouldn’t she? What’s not to love about a shopping center so big, it could literally fit 190-football fields (including end zones)? While Lopez may be the highest profile guest to date, the Morocco Mall is sure to click with the rest of the city’s 14-million visitors who flock there every year.  I know I’d love to make a “work trip” out sometime, you know, for research purposes, to see what the Moroccan version of our stores look like. :)

     

    December 7, 2011 2:19 PM by Cacky Rhoades

    Time to Vote!

    Calling all Facebook users!

    It’s time for you to help us select the winner for our Magic vs. Tragic photo contest.

    How? Visit the Magic vs. Tragic Facebook app and vote for your favorite photos in each category. The photos with the most votes will each receive a $5,000 cash prize!

    Thanks to everyone who submitted a photo. It was fun to see everyone’s best and worst holiday shopping finds and I can’t wait to see which photos are deemed the most “magical” and “tragical.”

    Oh, and remember my magic and tragic buys? Well since you all shared, I thought I’d let you know that the pink dress was my “magic” item. It was a Black Friday buy from two years ago. I love it because not only was it an additional 50% off the already marked down price (translation = basically free), but I also wear it all the time. J

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    December 5, 2011 11:53 AM by Sue Kwon

    QR Codes unlock "Party in a Bottle"

    QR Codes…what are they? They are those little black and white squiggly squares you see at the bottom of posters, on signs and at bus stops. For those of you with smartphones, these might be more valuable to you than you think!

    Why? Because most of the time QR codes are used to unlock special discounts or provide exclusive content while you are on the go.

    Here is what you do – download any QR code scanner app, activate it, scan it with your camera phone and there you go!

    For instance, Banana Republic is doing something a little different with QR codes this holiday. Banana Republic’s head designer, Simon Kneen, designed two holiday wine labels for two limited edition bottles of Clos du Bois. Not only are they gorgeous, but when you turn the bottle around, you’ll find a specialized QR code. Each code unlocks a one-stop shop for your holiday party planning - a party playlist, entertaining tips from lifestyle expert Katie Lee, style advice from Simon and food and wine tips from Clos du Bois Winemaker Gary Sitton.

    Holiday gift idea? I think so ;)

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

     

     

    December 5, 2011 11:53 AM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    QR Codes unlock "Party in a Bottle"


    QR Codes…what are they? They are those little black and white squiggly squares you see at the bottom of posters, on signs and at bus stops. For those of you with smartphones, these might be more valuable to you than you think!

    Why? Because most of the time QR codes are used to unlock special discounts or provide exclusive content while you are on the go.

    Here is what you do – download any QR code scanner app, activate it, scan it with your camera phone and there you go!

    For instance, Banana Republic is doing something a little different with QR codes this holiday. Banana Republic’s head designer, Simon Kneen, designed two holiday wine labels for two limited edition bottles of Clos du Bois. Not only are they gorgeous, but when you turn the bottle around, you’ll find a specialized QR code. Each code unlocks a one-stop shop for your holiday party planning - a party playlist, entertaining tips from lifestyle expert Katie Lee, style advice from Simon and food and wine tips from Clos du Bois Winemaker Gary Sitton.

    Holiday gift idea? I think so ;)

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

     

     

    December 1, 2011 7:41 AM by Seth Farbman, Global CMO, Gap

    The Beginning of the End

    Over the past two decades, the world has made tremendous progress in the fight against AIDS. It is nothing short of remarkable.

    I think back to the days of the early Nineties, when it seemed that AIDS was a pandemic that could never be stopped and a symbol of all that was wrong in the world. It became the defining issue of my generation.

    Today is World AIDS Day. And today, I will be attending a panel discussion on AIDS in Washington D.C. that includes President Clinton, Bono and many others-- public health workers, activists, corporations-- who have worked constantly to make sure the progress continues.

    And while today we all see optimistic symbols of our awareness about AIDS -- like the turning of the facade of the Empire State Building red-- the most amazing sign of progress is that we can even consider making this statement:

    "We could have an AIDS-free generation by 2015."

    That's the topic of the panel discussion. It's the goal and commitment of our long-time partner, (RED). And it's a much-needed reminder that the combination of hope, commitment and action can achieve nearly anything.

    But I'm also reminded of the need to sustain. There is a real possibility of ending the transmission of HIV from a mother to her child in just a few years. Right now, still nearly 1,000 HIV-positive children are born every day. And while six million people are still alive because they've received treatment for AIDS-- largely because of access to life-saving medication that now costs just 40 cents a day-- the work is far from done.

    That's why I'm incredibly proud to be part of a company like Gap, that continues to support organizations like (RED) and the Global Fund.

    As a founding partner of (RED)Gap has raised millions of dollars to help fight AIDS. Today, to mark World AIDS Day, we launched two limited-edition T-shirts that benefit the Global Fund to Fight AIDS, TB and Malaria. The shirts are selling fast, proof that our customers join us in our belief that we can make the world a brighter place.

    There are other things you can do today to stay involved: (RED) and ONE are joining forces to create a digital quilt, where you can pledge to do your part, however big or small, to help this effort. It's an updated version of the AIDS quilts of yesterday, which were designed to remember those who lost their battle with AIDS. The new digital quilt allows you to share your commitment to end the pandemic and encourage others to do the same.

    I'm privileged to be in D.C. today, representing Gap and witnessing the impact that people like you have already had in saving the lives of millions. And I'm energized to consider that the end may soon be near: an AIDS-free generation. Inconceivable just two decades ago. Possible today. Achievable in the near future, if we continue to try and make it so.

This is the place to get to know Gap Inc. and our brands a little better. Get in on the conversation -- we'd like to know you, too!

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