Archive for November 2011

    November 28, 2011 10:25 AM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    What’s your Cyber Monday plan?


    Happy Cyber Monday, social shoppers!

    According to ComScore online traffic tracker, over the weekend, online shoppers in the U.S. spent $816-million - a record for Black Friday. I wonder if online deals seekers will set another record today?

    As you know, I meticulously planned out my Black Friday game plan, so you may not be surprised to learn that my strategy for today was not much different. In fact, my cyber shopping is done for the day because I made sure I got up early and attacked the online sales before I even got to the office.

    But early morning cyber shopping doesn’t work for everyone. According to a survey from the National Retail Federation, 58.4 percent of workers with Internet access, will shop for holiday gifts from the office this year. That means, between meetings and e-mails, nearly 80 million people will be cyber deal hunting!

    So, what’s your Cyber Monday shopping plan – are you going to be an office shopper? A lunch-hour mobile shopping maven? Or did you get up early like me?

    For more from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

    November 23, 2011 6:32 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    My Black Friday Game Plan


    Alright. Less than 48 hours until the big day - Black Friday.

    For those of you still putting together your game plan, I put together a sample to help you keep your eye on the prize!

    Wake up: Set my alarm for 7a.m. so I can check my Facebook, and Twitter to see what is happening in the Black Friday shopping universe (and answer some #shopyourselfsocial questions). After a quick online browse, a hearty breakfast and coffee, I’m out the door. Can’t forget my iPhone!

    First stop: Old Navy! Get in line and refresh my twitter (#ShopYourselfSocial) to make sure I’ve got the latest and greatest info on deals. Once I walk through the doors, check-in on shopkick to get my “kicks” and put on my 3D glasses so I can enjoy 3D-Gobblepalooza. From there, grab the puffer coats my aunts have been eyeing and some stocking stuffers (the graphic Ts are only five bucks!). Then head to the cashwrap so I can try and score a free KODAK EASY SHARE waterproof digital camera!

    Second stop: Gap! On my way to the store, check for my Gap Mobile 4U personalized Black Friday offer. Keep that text handy so I can use it on the 1969s and knit sweaters my brother asked for - and a couple of winter sweaters for myself;)

    Noon: Time to refuel and multitask with some lunch and shopping. While eating, I’ll browse Athleta’s mobile optimized site. I’m sure I’ll spot some awesome finds for my sister and buy it on the spot. One more person checked off the list!

    Third Stop: Banana Republic. Time to finally do a little “me” shopping because I need to find an NYE dress. If you’re shopping for a party look too, don’t forget to Instagram it and Tweet the photo to #BRPartyLook so you can win a trip to the NYC premiere of “New Year’s Eve”!

    Cyber Wrap-Up: I’m a little exhausted, but not quite done. So, I’ll head home to the couch and my laptop to look through Rachel’s Zoe’s picks on Piperlime for a handbag for my mom and some shoes to go with my new dress. 

    Enter Magic vs. Tragic: Pick out my best score! And enter Gap Inc.’s Facebook contest. I’ll need that extra $5,000 of shopping budget to tie up some loose ends on my holiday wish list…

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

    November 22, 2011 6:51 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    shopkick!

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    There are so many mobile shopping apps out there to help you score great deals this Black Friday. But it’s rare to find one that can actually push you deals EXACTLY when you need them.

    That’s why I’m loving shopkick! The app not only sends you the deals available in a store at that time, but gives you “kicks” (or points) that you can collect and redeem for other cool things - like gift cards, song downloads, movie tickets, Facebook credits, donations to 30 different causes and charities, and much more!

    When I heard Old Navy was partnering with shopkick, I immediately downloaded the app and headed down to San Francisco flagship store to test it out. What happened next was magic! As soon as I stepped through the doors, “150 Kicks” popped up on my phone. And when I clicked on the graphic, it unlocked deals of the day, tips, trends and hot items of the day (watch clip).

    So if you're gearing up for holiday shopping, be sure to download shopkick so you can start racking up kicks to put towards your wish list!

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

    November 22, 2011 1:30 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    Not your mom’s catalog

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    How many of you still use catalogs for you holiday shopping? I have to admit I’ve pretty much been an exclusive online shopper for as long as I can remember. But there is something to be said for being able to flip through a catalog and leisurely look page by page at the clothes.

    That’s why I’m so excited about Google Catalogs. This free tablet app is perfect for someone who is always on the go! Thanks to this nifty app, catalogs that have previously been available only by mail – like Athleta - are now digital and available on my iPad.

    The best part is you can buy many of the products straight from these electronic pages!  Just touch the product you are interested in and it will take you to the online store where you can add it to your shopping cart and check out within minutes.

    Visit the App Store to download the free Google Catalogs app for iPad.

     For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

    November 18, 2011 3:46 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    Gap Mobile 4U = Best Deal 4Me!

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    Who has time to cut coupons anymore? I know I don’t. But, I love the satisfaction of getting a deal when I reach the register and ring up my purchases.

    The good news is, there is a new solution for non-coupon-clippers like me! Gap Mobile 4U.  With this recently introduced program, I can sign up (using my Visa card) to receive deals on my phone while I’m

    out shopping. And, as you can read here on Visa’s blog, the program is now available for Gap, Banana Republic and Old Navy!

    So, now, while I’m out shopping this holiday season, all I have to do is check for a text to get the best deal 4 me ;)

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

    November 18, 2011 2:22 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    Instagram Your Holiday Wish List

    Sometimes it’s tough trying to explain to my family and friends what’s on my holiday wish list without physically showing it to them.

    So, this year, I’m taking a new approach. While I’ve been social shopping and browsing stores, I’ve snapped photos of my favorite items so I can add them to a “visual” wish list. And I’m not taking any old photos. I’m using Instagram – the smart phone app that allows you to put different filters - and give a little more edge- to the photos you take (see below for pics from my trip to Banana Republic earlier this week).

    New to Instagram? It’s easy. Just download the app to your smart phone. Then click share, snap a pic, spice it up, and presto! You can instantly upload it to the Instagram community and share with your friends and family via Facebook and Twitter.

    If you’re already an Instagram fan, be sure to stop by Banana Republic. From now through November 23rd, you can enter their Ultimate New Year’s Eve Contest. Just submit a photo of your favorite Banana Republic party look via Instagram and share on Twitter with #BRPartyLook. You’ll immediately be entered to win a trip for you and five friends to attend the red carpet, New York City premiere of “New Year’s Eve”. Check out the Banana Republic Facebook page for more details.

    For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

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    November 16, 2011 5:32 PM by Jen Gee

    Our First Year in China


    Jen and Wordy, a DJ who played at our Gap China debut.

    Hello, my name is Jen Gee and I support employee communications internationally at Gap Inc.  Last week, we marked the first year of Gap’s foray into mainland China, something I was around to see first-hand.

    I remember how excited all our new employees were as they learned about Gap’s heritage and what a cool brand they had joined. It was pretty intense in those last days leading up to the openings … and exhilarating to be there when the doors opened for the first time. I even got a picture of myself with DJ Wordy (a real hip dude!) when he played for our launch party. 

    Taking a moment to reflect as we celebrated our first birthday in China, I asked a couple of our China store leaders—Ann Liao, an area manager in Shanghai, and May Zhang, district manager for the Beijing stores—about their experiences over the last year.

    What’s your take on Gap China’s first year?

    Ann: I still remember clearly the day we opened our first store in China in Hong Kong Plaza, Shanghai—the countdown, rope cutting and our happy voices still echoes in my ears. Time flies… our Gap LED light as already blended seamlessly into the Shanghai night scene, so vivid, vibrant and stunningly beautiful.

    Gap has brought to this market not only high-quality products demonstrating the American casual wear culture, but also a great customer shopping experience. Gap has established the new benchmark for service and seems to have even pressed our competitors to shift their strategies.

    What have you heard most from customers?

    Ann: Gap China has many loyal customers. I have met many customers who became our followers when they were still kids. They bought our products in other countries before we even came to China. They are very happy that we are here. They like our products, our brand and they appreciate our services and wish we can maintain that level of service for years to come.

    May: There has been a lot of positive feed back about our Kids and Baby product. From the safety and care of the product to the style, color, and graphics—all of this is favored by parents and grandparents. Chinese kids are very much cared in the family and parents invest a lot of money in them!

    Chinese customers are very much following the seasonal trends. Some of our fashion products fly out of stores quickly. They also have a high demand for customer service while shopping. We’ll have to work to keep up our customer service as we go to new cities.

    What are you most excited about as Gap goes into its second year?

    May: That Gap China will expand quickly. And with the expansion, there will be more and more people working and growing with Gap.

    There will be lots of opportunities for the team to step into new positions and learn in their new career – just like I have. We are from different cities, but our goal, as our marketing campaign says, is let’s GAP together!

    IMAGES below are, in order, Ann; May; a Shanghai store team; a Beijing store team; and Gap China's LED spectacular!






    November 16, 2011 10:01 AM by Nick Sheth, Senior Director, Global Business Development Gap Inc. Direct

    Gap Inc. Introduces Google Wallet in Over 65 Bay Area Stores


    I don’t know about you, but I pretty much rely on my smartphone for everything these days – not just for calls, texts and emails, I use it for directions, social networking, and (of course) shopping. This is why I’m especially excited to share that today Gap Inc. is announcing that shoppers at more than 65 of our stores (including Gap, Old Navy, Banana Republic, Banana Republic Factory Stores and Gap Outlet) across the Bay Area can now use Google Wallet to pay and save all with a single tap of your phone.

    Google Wallet is an app that makes your smartphone your wallet. It securely stores virtual versions of your payment cards directly in your phone, along with coupons, and loyalty and gift cards. Google Wallet supports most Citi PayPass eligible MasterCard credit cards and the Google Prepaid Card.

    With Google Wallet you can not only pay for your new pair of Gap jeans, but also find and redeem promotions being offered in our stores while you shop. Starting today through the end of February, Gap will offer 15% off your entire purchase when you use Google Wallet to shop at our Bay Area stores. You can find this featured deal within the app's “Offers” section. If you don't have a phone that supports Google Wallet yet, you can still tap to pay with any MasterCard PayPass enabled card at the same locations.

    We know you, our customers, love the convenience of smartphones (from finding stores to browsing products, to actually transacting), and these partnerships with Google and MasterCard are examples of how we’re making it easier for you to shop using the devices you love.  

    So, fellow-Bay Area shoppers, I hope to see you out there in our stores…just don’t text me, I’ll be shopping. 

    * Click here for a map of all the Bay Area stores that now accept Google Wallet.

     

    November 15, 2011 8:12 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor

    Want to win $5,000?!


    Above: Cacky's Magic and Tragic purchases!

    Sometimes, the holiday shopping stars align and you find the perfect gift for the perfect price.

    Sometimes, you go off the rails – you had your “Black Friday goggles” on and ended up with strange things (gnomes!), unnecessary things (day-of-the-week pepper grinders!), things you don’t really even remember buying except for thinking “O WHAT A GREAT DEAL!”

    That’s the difference between Magic and Tragic – and both could potentially make you a winner!

    How? Visit the Magic vs. Tragic tab on the Gap Inc. Facebook page and upload your photos of holiday purchases (present and past). Then tell us why they were Magic or Tragic (“I loved these $6 pants – but no one told me they could see my boxers through them.“ OR “These 50% off boots are magic – was wearing them the day I got my dream job, met my husband-to-be, and won $300 on a lotto scratcher!“) The Facebook community will vote on their favorites and the two photos with the most votes will receive a cash prize ($5,000 for the most magical and $5,000 for the most tragical).

    Just for fun, I went digging in my closet for a magic and a tragic purchase (watch clip). Which do you think is my “tragic”?

    So come on – now it’s your turn to share your best (or worst). We’re all friends here :)

    For more information, please visit www.ShopYourselfSocial.com or e-mail press@gap.com. Connect with Gap Inc. on Facebook and Twitter.

    November 14, 2011 7:25 PM by Cacky Rhoades, Gap Inc.'s Social Shopping Advisor

    Cacky’s 11 Tips For Social Savvy Shopping


    Shopping via social platforms and deal sites may seem like a daunting task, but it’s a lot easier than you think. I promise!

    With my Social Savvy Shopping tips, you’ll be able to uncover the best holiday finds and make sure you give (and get) the gifts you really want this year.

    Oh, if you have any questions, Tweet to me at #ShopYourselfSocial. I’m here to help!

    Forever social,                                                                                          
    Cacky  

    1)      Master social media – If you’ve been avoiding social media channels, such as Facebook and Twitter, and relying on e-mail to stay in the know, it’s time to take a deep breath and dive in. It’s easier than you think, and now is the time (with a perfect excuse) to take the plunge.

    2)      Follow your favorites - One of the best ways to get the latest deals from your favorite brands is to follow them on Twitter or become a fan on Facebook. Not only will you get up-to the minute, exclusive info. from your favorite brands, but you’ll also be the first to know about holiday sales.

    3)     Know your family’s favorites – Don’t just follow the brands you love, follow your family’s favorites too! This will make shopping for them much easier.

    4)   Get deals on your phone – With the new Gap Mobile4U, Banana Republic (BR mobile 4U), and Old Navy (Old Navy 4U), you can get personalized offers from these three brands texted directly to you!  Sign up to receive offers for the brands of your choice at www.visa.com/gapmobile4u.

    5)      Get local – Many retailers have local Twitter and Facebook accounts. Search for your favorite brands and local stores for special events and more. You don’t want to miss a super sale just around the corner.

    6)      Check in before you check out – Many brands are rewarding customers who “check in” when shopping at their stores. Be sure to check yourself in using sites like Four Square or Facebook when shopping at your favorite brands – you might be surprised what kind of deals you’ll get! (and, you’ll be letting your friends and family know where you like to shop)

    7)      Post it, Link it, Share it  – One of the best ways to let your family and friends in on your holiday wish list is by sharing it with them on social media tools like Facebook and Twitter.  Paste a link of the merchandise you want to your Facebook wall to make sure all your friends know exactly what to get you.

    8)      Mind the apps - Have a smart phone? There are apps that can help you keep yourself on track and organized with your holiday shopping. Apps like shopkick and Snap Appy can all help you shop and save while you are on the go and not near a computer.

    9)      Stalk the flash sites - Don’t go crazy…but pick one or two that you feel suit your needs best. Deal aggregators like Groupon, Gilt Groupe, and Living Social can all bring you tailored deals of the day. With their on the go apps –you’ll find deals near you while out shopping. Caution: Flash sales can be tempting! Look for specific items you want each time you check out daily deals– that way you stick to your list. Be sure to follow them on Twitter as well.

    10)      Look out for in-store deals – Once you’ve hit the shopping road, don’t forget to bring your smart phone. Look out for QR codes, the scanable in store promotions that are offered exclusively for mobile phones.

    11)   Ask Qs Virtually - Tweet your question to me (Cacky) or share with the Twitosphere using the ShopYourselfSocial hashtag.

    For more itips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook and Twitter.

    November 11, 2011 11:16 AM by Tom Keiser, Gap Inc. I.T.

    Let's Honor our Veterans


    On Veteran’s Day, individuals and communities across the country set aside time to commemorate generations of Americans who have bravely served our country. Some will choose to remember privately, while others will participate in larger events – a tradition that began following WWI and continues today as a federal holiday.  

    Many of our colleagues have served or have ties through family members who have served (or continue to serve) our country. 

    My personal connection with Veteran’s Day is through my father and grandfathers.  My father left college (Auburn – War Eagle!) during the Vietnam War to join the US Army.  One of my sisters and I were born on a U.S. Army base in Frankfurt, Germany.  The army and what it provided for us was a big part of our lives.  

    I hope that you will take a few minutes to say thank you to each of our veterans on this Veteran’s Day. 

    [Note from the Blog Squad:  We love our troops. And when we say “we” that includes customers and employees. Old Navy's Operation Troop Donation led to more than 350,000 items like flip flops and t-shirts and more than 40,000 letters sent to troops. Here's a video honoring the men and women serving our country.]

     

    November 9, 2011 9:11 PM by Corey Lyons

    Matthew Broderick, Eddie Murphy, Gap


    Normally, we probably wouldn’t consider blogging about someone trying to steal a Gap sweater. In this case, though, we’re cool with it.

    At the start of the year, Gap’s Public Relations team helped facilitate a scene for the Ben Stiller/Eddie Murphy film “Tower Heist.” The scene was shot right inside a Gap store in New York.

    “Tower Heist,” which is open now, is a story about a few working stiffs taking revenge on a Wall Street swindler. (Is THAT a topical narrative these days or what?) Gap’s scene is with Matthew Broderick, who tries to deftly swipe a sweater as training for the heist.

    The store scene made the final cut. Olivia Doyne, a director at Gap, was at the shoot and watched as Matthew did a few rehearsals before the store closed to the public that evening. She said it was a kick to see people’s reaction once they realized who was picking up a sweater near them.

    She added: “Many of our employees were extras in the scene and one of our visual managers practically had a credited role – you’ll see him in the scene as Matthew circles a table trying to decide what to steal.” He nods and smiles at Matthew, who …

    Well, we’re not here to spoil anything else. But the film’s executive producer described the scene as “part of a great montage in the film.” This was not product placement, just a small, tangible example of how Gap figures into our lives.

    November 7, 2011 7:54 PM by Cacky Rhoades, Gap Inc.’s Social Shopping Advisor

    Social Shopping – What is it you ask? Let me tell you…and help you shop


    Hi! My name is Cacky. Yes, Cacky, like the pants. I’m 25, fashion-obsessed and infected with social media fever.  I’m a San Francisco native, but after four years in Gap Inc.’s SF headquarters, my work has taken me to New York.  I now live, shop and connect virtually with Gap Inc. teams around the world from the city of all things fashion. And, I’m more ready than ever to take on the 2011 holiday shopping season as Gap Inc.’s Social Shopping Advisor.

    Today, style and tech are constantly colliding. With new shopping flash sites, mobile apps, and e-deals bombarding every network-connected device and social channel, it’s easy to get overwhelmed. Luckily, my lifetime of shopping experience and love for tech based retail therapy will allow me to help holiday shoppers get rid of their social shopping anxiety. Together we’ll tackle this year’s gift giving extravaganza with what we at Gap Inc. are calling, Shop Yourself Social.

    Shop Yourself Social - Gap Inc.’s first ever crossed branded campaign - is designed to help you clear through the social media deal chaos and buy the gifts you really love (or would love to give) from our brands - Gap, Banana Republic, Old Navy, Piperlime and Athleta - for those “haunt your dreams” in a good way prices. Here’s how:

    One-stop-shop guidewww.shopyourselfsocial.com is your guide for finding the best deals and connecting with all of our brands in real time this holiday season.

    SYS blog series – The site hosts a blog series penned by yours truly, Gap Inc.’s official Social Shopping Advisor featuring the latest tips on how to navigate the social media universe and get up to the minute information for finding the best gift ideas, bargains and the behind-the-scenes scoop on Black Friday and Cyber Monday shopping. 

    Live Twitter feed – Check out our live Twitter feed on www.shopyourselfsocial.com where you can ask me questions and share your own social shopping secrets by Tweeting to #ShopYouselfSocial. The Twitter feed will also feature updates from our brands, including Black Friday events, promotions, stores hours etc.

    Magic v. Tragic - We’re also holding a Facebook photo contest called Magic vs. Tragic.  As all seasoned shoppers know, sometimes the holiday shopping stars align, and you snag the ultimate shopping gem. But sometimes, you have on what I like to call “Black Friday goggles” – you know, the kind that cloud all judgment and cause you to buy things just to get the deal (case in point - flashback to 70% off a sequined tube top that’s still hanging in my closet with the tags on…). Well that’s the difference between Magic and Tragic – and both could potentially make you a winner.

    Facebook users can upload photos of their best (Magic) and worst (Tragic) holiday purchases – past and present. The Gap Inc. Facebook fan community will vote on their favorites and the Magic and Tragic photos with the most votes will both receive a $5,000 cash prize. To enter and get more details, visit the Gap Inc. Facebook page or www.shopyourselfsocial.com.

    Now, that’s what I call social savvy shopping. Ok, with only 16 days until Black Friday, we better get started. Text and share this to everyone you know - and take advantage of this social shopping epicenter because that perfect holiday purchase might be just one Tweet away!  So, ready, set, SHOP YOURSELF SOCIAL.

    For a list of all Cacky’s tips, her bio, headshot, or information on how to set up an interview with Cacky, please visit ShopYourselfSocial.com or e-mail press@gap.com.

    Connect with Gap Inc. on Facebook or Twitter and follow Cacky on Twitter.

     

    November 3, 2011 4:33 PM by Brent Mitchell, Old Navy

    How I “Funufacture” The Perfect Puff Jacket


    If you’re craving marshmallows, it may be hard to find them at the grocery store. That’s because, here at Old Navy, we bought them up by the pallets.

    And, we’re not making Rice Krispies Treats.

    They are props for a commercial we are making about Old Navy Perfect Puff jackets. These aren’t the sleeping bags of yester-year that made you look like the Michelin Man.  They are colorful, “flattering” winter coats.

    As the Advertising Director -and the one to blame for this shenanigan—I’m excited to share this footage of how we are using more than 10,000 of the gooey sweets to tell the story about how we “funufacture” the Perfect Puffs at Old Navy Funnovations Inc.

    There's a lot more to Funnovations Inc.  You'll see elements on tv, online and via mobile devices throughout the holiday season.  And, you’ll also feel the spirit of the campaign inside our stores. Through our quirky humor, you'll get the message that Old Navy is about fashion, family, value... and a whole lot of fun.

    Tell us what you think!

    (Note from the Blog Squad:  Just so you know, aside from a few sticky situations on the conveyor belt, no people or marshmallows are being harmed during the filming of the videos.  They are composted. The marshmallows that is.)

    To get the latest updates on the new campaign, follow Old Navy on Facebook or Twitter.

     

     

    November 1, 2011 10:40 AM by Corey Lyons

    Pssst! Peek at BR’s Spring Collection


    Banana Republic recently took the fashion press behind the scenes to look at the spring 2012 collection. And by behind the scenes, we’re talking -  model fittings, styling, hair and makeup tests and how a vision and design sketch can bloom into a collection of real clothes.

    The styles, inspired in part by BR’s own “Mad Men” partnership this year, include ‘50s-era silhouettes, full linen suits, peplum lace tops (did I just say that?), bright colors and a killer four-button safari jacket that I plan to buy as soon as they let me.

    Watch how Simon Kneen, BR’s creative director, sketches the collection to life and let us know what you think …



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